Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
As we look ahead to 2023, there are five primary content marketing strategies that businesses should keep in mind in order to stay ahead of the curve:
1. Publish long-form content.
2. Create more video content.
3. Leverage user-generated content.
4. Focus on quality over quantity.
5. Invest in a content marketing platform.
Let’s take a closer look at each of these content marketing strategies for 2023:
Table of Contents
1. Publish long-form content.
One of the best ways to capture and keep your audience’s attention is to publish long-form content. In fact, studies have shown that longer content tends to perform better on social media and in search results.
While you don’t want to sacrifice quality for quantity, aim to publish at least one piece of long-form content (1,000 words or more) per week. This could be in the form of blog posts, white papers, eBooks, or even infographics.
2. Create more video content.
Video is one of the most powerful tools in a marketer’s arsenal. Not only is it highly engaging, but it’s also incredibly versatile — you can use video for everything from product demonstrations to customer testimonials to educational content.
What’s more, video is only going to become more important in the years to come. In fact, Cisco predicts that global internet traffic from videos will make up 82% of all internet traffic by 2021.
So, if you’re not already creating video content, now is the time to start. Aim to produce at least one piece of video content per week, whether that’s a short social media clip or a longer form webinar or tutorial.
3. Leverage user-generated content.
User-generated content (UGC) is any type of content — text, images, videos, etc. — that has been created and published by users of a brand’s product or service.
Not only is UGC incredibly cost-effective — since you don’t have to create it yourself — but it’s also highly trusted by consumers. In fact, 92% of consumers say they trust UGC just as much as they do recommendations from friends and family.
There are a number of ways you can encourage your customers to generate UGC, such as running social media contests or campaigns, integrating user-generated content into your email marketing, or even just asking for reviews and testimonials.
4. Focus on quality over quantity.
According to our Wikipedia page creator expert’s, it’s important to publish a high volume of content, it’s even more important that the content you’re putting out there is of good quality. After all, there’s no point in publishing a ton of content if no one is going to want to read it.
So, how do you ensure that your content is high quality? There are a few key things to keep in mind:
– Write for your audience first and foremost. What topics are they interested in? What problems do they need help solving?
– Make sure your content is well researched and accurate. Nothing will turn off your readers more than inaccuracies or outdated information.
– Keep your content clear, concise, and easy to read. No one wants to wade through paragraphs of dense text.
– Use images, videos, and other visuals to break up your text and add interest.
– Finally, don’t forget to edit, edit, edit! Make sure to proofread your content before you hit publish.
5. Invest in a content marketing platform.
A content marketing platform is a software solution that helps businesses plan, create, publish, and measure their content marketing efforts. In other words, it’s a one-stop shop for all your content needs.
There are a number of different content marketing platforms on the market, so it’s important to choose one that’s right for your business. Some things to keep in mind include:
– The features and functionality you need. What type of content do you want to be able to create? Do you need help with things like SEO or social media promotion?
– How easy the platform is to use. You don’t want to waste time trying to figure out how to use the software.
– The price. Content marketing platforms can vary widely in price, so it’s important to find one that fits within your budget.
If you’re serious about content marketing, investing in a content marketing platform is a wise decision. Not only will it save you time and frustration, but it will also help you create better quality content and achieve better results.
These are just a few of the things you should keep in mind as you develop your content marketing strategy for 2023. By following these tips, you’ll be well on your way to success.
