9 Rules To Consider For Real Estate Photography

Would you like to know about professional real estate photography? Choosing a real estate photographer is a job that doesn’t take too many risks. Imagine the buyer of your property: they are scrolling through pictures, first trying to catch your attention with their location and some movement in the picture then deciding whether those are images that they can put up on their wall. Do you know the rules of how to be a good real estate photographer?

What Are The Nine Basic Rules of Real Estate Photography?

  1. Always use a tripod- This is probably the most important rule on the list. A tripod will help you keep your camera steady and level, which is essential for taking clear and sharp photos.
  2. Use a wide angle lens- A wide angle lens will help you capture more of the scene in your photo. This is especially important when photographing interiors, as you want to be able to show as much of the space as possible.
  3. Turn on the lights- Make sure all the lights are turned on before taking photos of a space. This will help ensure that your photos are well-lit and look their best.
  4. Choose the right time of day- The time of day can make a big difference in how your photos turn out. For example, shooting during the golden hour (the hour before sunset) will give your photos a warm and inviting glow.
  5. Pay attention to composition- Composition is key in any type of photography, but it’s especially important in real estate photography. Be sure to frame your shots nicely and avoid any distractions in the background.
  6. Enhance your photos with editing- Don’t be afraid to edit your photos to make them look their best. There are tons of great editing programs out there that can help you touch up your photos and really make them shine.
  7. Use descriptive captions- Along with each photo, be sure to include a descriptive caption. This will give potential buyers a better idea of what they’re looking at and help them imagine themselves in the space.
  8. Focus on the details- In real estate photography, it’s all about the details. Be sure to capture close-ups of any unique features in the home, such as fireplaces, built-ins, or architectural details.
  9. Highlight the selling points- When photographing a home, always keep in mind the things that make it special and unique. Be sure to highlight these selling points in your photos so that potential buyers can see why they should fall in love with the property.
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Plan thoroughly

This means doing your research on the property, the area and the client beforehand. Before you even set foot on the property, you should have a good idea of what kind of photos you want to take. This means knowing what kind of angle you want to shoot from, what time of day will be best for lighting, and how many shots you need to get the perfect photo. Once you’re on the property, take your time to set up your shot. Move around to find the best angle, and don’t be afraid to take multiple shots from different angles. The goal is to get a variety of photos that show off the property in its best light. Finally, make sure you edit your photos carefully before sending them off to the client. This includes choosing the right filters and making sure the exposure and color are just right. Taking the time to edit your photos will help them stand out from the competition and impress potential buyers.

Expose Well but Don’t Overdo It

When taking real estate photos, it is important to make sure that the property is well-lit. This means exposing the photo well, but not overdoing it. If a photo is overexposed, it will have too much light and wash out the details of the property. On the other hand, if a photo is underexposed, it will be too dark and viewers will not be able to see the property clearly. The best way to avoid either of these problems is to use HDR photography, which stands for high dynamic range. This type of photography captures both the light and dark areas of a scene, resulting in a more balanced photo.

Use Shots and Angles to Sell Your Product

When shooting real estate photos, one of the most important things to consider is what shots and angles will best sell your product.

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Here are a few general rules to keep in mind:

  • Get close to your subject. This will help give the viewer a better sense of scale and also allow you to capture more details.
  • Shoot at different angles. Try to avoid shooting from the same angle all the time. This can get boring for the viewer and make your photos look less interesting.
  • Include people in your shots. People can help give a sense of scale and make your photos more interesting. Just be sure not to include anyone who might reflect negatively on the property (e.g., someone who looks unkempt or angry).
  • Use leading lines. Leading lines are helpful in drawing the viewers’ eyes into the photo and towards the main subject. Look for things like sidewalks, fences, or roads that lead into the distance.
  • Edit your photos. Once you’ve taken your shots, be sure to go through them and select only the best ones to share. This will help ensure that prospective buyers only see the property in its best light.

Use Variety in Your Images

Use Variety in Your Images One of the most important things to consider when taking real estate photos is to use a variety of images. You don’t want all of your pictures to look the same. Try to get a mix of wide shots, close-ups, and even some aerial views if possible. This will give potential buyers a better idea of what the property looks like and help them visualize it better.

Control Shadows and Glare

There are many factors to consider when trying to control shadows and glare when taking real estate photos. The time of day, position of the sun, and angle of the camera all play a role in how these elements will appear in your photos.

Some basic tips to control shadows and glare include:

  • Take photos during the early morning or late afternoon when the sun is not as high in the sky. This will help reduce harsh shadows.
  • Position yourself so that the sun is behind you when taking the photo. This will help prevent glare from ruining your shot.
  • Consider using a flash to fill in shadows and brighten up dark areas. Just be sure not to overdo it or your photos will look unnatural.

Put You Subject In A Frame Instead of Flooding Them with Light

Put You Subject In A Frame Instead of Flooding Them with Light If you want to make your subject stand out in a photo, use a frame around them instead of flooding them with light. By doing this, you can create interesting patterns and emphasize the subject matter. Just be sure not to use too much light, or else the frame will become overwhelmed and lose its impact.

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Decide When the Best Time Of Day To Shoot Is

The best time of day to shoot real estate photos is in the early morning or late afternoon, when the sun is low in the sky and casts long shadows. This creates a more dramatic effect and makes the property stand out. Avoid shooting midday, when the sun is high in the sky and creates harsh light that can make the property look flat and uninviting.

Capture Emotional Clarity In An Image And Showcase Every Tiny Detail To

  • Capture Emotional Clarity In An Image And Showcase Every Tiny Detail To When it comes to real estate photography, capturing emotional clarity in an image is key in order to showcase every tiny detail to potential buyers. This means that your photos should be taken in a way that makes the viewer feel like they are standing in the space, and that they can see all of the features that make the property special. Some tips for how to do this include: -Using a wide-angle lens to capture as much of the space as possible.
  • Keeping your camera steady when taking photos, so that lines are straight and there is no blurriness -Taking multiple photos from different angles and distances, so that viewers can get a sense of the lay of the land -Making sure that each photo is well-lit, so that potential buyers can see all the details clearly By following these tips, you can be sure that your real estate photography will capture the emotional clarity needed to showcase every tiny detail to potential buyers!


If you’re a real estate photographer, following these 9 rules will help you produce stunning photos that will make your clients happy. From using the right equipment to considering the lighting, composition, and angle, paying attention to detail will help you create beautiful photographs that accurately represent the property. With practice, you’ll be able to produce consistent results that your clients will love.

Alexie BoB


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