Animation and motion graphics are widely used in today’s media, from apps to social media posts, commercials, and explainer videos. The use of motion graphics and animation has directly influenced both marketing and advertising techniques. Animated videos keep on supporting various corporate marketing strategies and help to mould a completely new way of showcasing goods and services in the modern digital world. Even companies presumed to have a more conventional appearance choose to inject creativity into their branding through inspiring animated videos and fun motion graphics design.
The Latest Trends in Animation That Can Benefit Brands
- Thin Lines in Animation
Lines can accomplish numerous tasks, such as defining shapes and establishing direction. This year, creators are adding a distinctive style to videos by imitating hand-drawn images with incredibly fine lines and popularity. Thin line animation is one of the motion graphics trends that will prosper this year. It is simple and unambiguous. This strategy works best when you need to communicate your message in the clearest possible terms. This style is ideal for various websites and brands thanks to its variety.
- Mix Of Styles
Combining various animation services trends is one of the recurring trends this year. This hybrid approach is becoming increasingly popular this year after peaking in popularity a few years ago. It is a distinctive method of combining various animation styles and processes. A great illustration of this hybrid approach would be stop-motion animation combined with 3D and 2D animation services elements. This style is ideal for your website because it may effectively convey various facets of your brand and cater to multiple audiences.
- Animated Logos
Animated logos are currently at the top of the web animation trends after being one of the most well-liked animation trends for many years. Motion designers produce various types of logo animation by incorporating multiple visual effects, including rotating, morphing, hiding, and revealing, expanding, hard-drawn animated, and 3D animation logos. When we first visit a website, we typically see a logo. Simply using a symbol or typography should convey the brand personality while being memorable and catchy. Animation can highlight the brand’s benefits by using a few simple motions and effects to tell a brief story.
- Liquid Motion
Liquid motion is likely one of the most prominent animations trends this year. It has an appealing appearance and flows like the ocean. The upcoming web design trend taking into consideration is liquid motion. It greatly enhances the style and interactivity of a website’s design. Because of its perfection and serenity, it can hypnotize. Fluid animation is what you need to improve your website’s aesthetics and give users a fantastic experience. It might move slowly and fluidly, rippling or ebbing and flowing. You can make it respond when the mouse is hovered over or when you scroll.
- Kinetic Typography
One more animation trend this year is kinetic typography, also known as moving text or kinetic typography, which combines typography and motion. The use of kinetic typography in website design is becoming increasingly popular among notable brands to give their online presence a sense of movement and innovation. It’s fascinating how a straightforward text can arouse vibrant emotions and potent associations with appropriate pace, tone, and typography. The use of kinetic typography can aid in a user’s ability to concentrate on and comprehend the content on a website at various perceptual levels.
- Hover Effects
The original in web motion graphics is the hover effect. It is the most prevalent kind of website animation and is still one of the biggest trends in the animation business today. Most likely due to the simplicity with which it can be implemented and the enjoyable user experience it produces. With the least amount of work, it enables you to create stunning results on a website. When used expertly, it has a magnetic effect that makes it challenging to refrain from repeatedly hovering over objects. It makes using the web more like a game. Such amusing website interactions can delight and satisfy users. But it’s also important to recognize the value of balance and avoid overusing this effect in web design.
The Conclusion
In media that are much older than web design, animation has already demonstrated its durability. It has also risen to the list of recent web design trends. A motion graphics trend is undoubtedly right for your business and you. There are so many amazing options available to use in web design and bring life to website layouts. Looking at the most recent trends in the animation sector from a digital service organization will help you select the best one.
Recent years have seen a rise in the popularity of animated slideshows and galleries for motion graphics. On the website background, a series of images are automatically swapped out one for another. Image transitions are frequently monotonous, straightforward, or soft to prevent this animation from detracting the user from the main objective. Since galleries and slideshows naturally mimic the functionality of physical photo albums, they are simple to use.
