Keyword research is essential for increasing traffic to your website. It assists you in creating the ideal content to improve organic search traffic.
The difficulty is that selecting the correct keyword research tool may be difficult, particularly if you’re new to SEO (Search Engine Optimization).
In this post, we’ll discuss the finest keyword research tools used by specialists to increase website traffic.
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What Precisely is a Keyword Research Tool?
A keyword research tool may help you identify subject ideas that people are looking for on search engines like Google, Bing, and Amazon.
This assists you in discovering content ideas that your clients are seeking for. Then you can create your content strategy to include those themes in your blog articles and landing pages.
Keyword research tools may also show you which seed keywords and long-tail keywords your rivals are ranking for. After that, you may enhance your content to target those keywords and steal their traffic.
1. SEOmoz
SEMrush is an all-in-one SEO tool package that can help you do keyword research and boost your SEO rankings.
You may use the Term Overview tool to enter a keyword and obtain a complete picture of all you need to know. This covers how many people search for the phrase on a monthly basis (monthly search volume), if it is getting more popular or less popular (the Trend), and much more.
After scrolling down, you’ll get a useful list of additional comparable phrases you may want to utilize, as well as a list of organic search results, which will show you where your rivals rank for the term. You may also look at Google Ads for PPC ads that include that term.
2. AnswerThePublic
AnswerThePublic differs from most other keyword research tools in its operation. They offer keywords in a great visual way, but you can also view them as a list or download the results as a.csv file.
If you’re new to SEO and keyword research, this is an excellent tool to use since you don’t even need to establish an account to utilize it. Simply enter your term and see what comes up.
AnswerThePublic’s keyword results are based on Google and Bing’s auto-suggest / autocomplete functionality. You may search for any of these terms on Google by clicking on them, which will open a new tab.
This will show you what content ranks for those phrases and if it has a featured snippet.
AnswerThePublic’s free edition is an excellent resource for bloggers. However, if you do keyword searches on a frequent basis, you will want their pro subscription.
3. Ubersuggest
Neil Patel’s Ubersuggest is a free tool that provides search traffic statistics, keyword ideas, an estimate of how tough your phrase will be to rank for (keyword difficulty), and more.
You may examine a table of the top 100 Google results for that term, with projected visitors, number of backlinks, domain score, and total number of social shares, in addition to viewing several ideas for comparable keywords.
If you join in with your Google account, you’ll receive additional keyword ideas, daily rank monitoring, and tailored SEO recommendations. UberSuggest also has a Chrome plugin that might assist you in streamlining your workflow.
4. Ahrefs
Ahrefs is another famous keyword research tool with characteristics comparable to SEMrush. You may get keyword suggestions using Ahrefs keyword explorer by simply putting a term into the search box. Then you’ll get a long list of keyword possibilities.
You can also use Ahrefs to check which keywords your rivals are ranking for (but you are not), so you can produce fresh content pieces targeting those keywords.
Another useful competitive intelligence feature provided by Ahrefs is the ability to observe new keywords and keyword moves in search queries.
SEMrush and Ahrefs also provide a slew of additional valuable tools, such as reports that identify broken links on your site, ppc keywords for adwords, and more.
5. Google Keyword Planner
Google’s Keyword Planner is primarily intended for use by marketers that want to run advertisements on Google. However, it is still a valuable SEO tool, and unlike other premium tools, it is available for free.
You’ll need a Google Ads account to access it. If you don’t already have one, you must establish one and input your payment information, but you are not required to conduct an active campaign or pay for anything.
Once you’ve gained access to the Term Planner through your Google Ads account, you may enter any keyword and examine statistics on (roughly) how many monthly searches it receives. You’ll also discover a lengthy list of related term suggestions, which you may browse or download.
6. Long Tail Pro
Long Tail Pro, like other paid keyword tools, displays an overview of statistics about your term, with a special emphasis on how you rank versus your rivals on Google’s first page.
You may use it to check at the top search engine results for your term to see where you rank in comparison to your rivals.
You may also add particular keywords to monitor to watch how your content’s ranking for those keywords changes over time.
7. Serpstat
Serpstat is another another fantastic keyword research tool.
Serpstat makes it simple to get the top Google results for your search. The site that appears in the featured snippet (if any) is included as the first result in these results, which is why the article from IsItWP is featured in both first and second place in the screenshot below.
You may also get a lot of information about your rivals for that term, including how prominent they are (the higher the number here, the more visitors they likely receive).
8. SpyFu
SpyFu was created to help you learn from your competition by researching their most successful keywords (and their ads too).
You may test it out without even logging in. Simply enter the URL of the site you wish to visit into the search field and you’ll see the results immediately. If you wish to look at more than one site, you must establish a free account and log in.
SpyFu compiles historical data so you can examine how your own or a competitor’s site has gained or declined in the ranks for certain keywords. You may also compare your website to others in your field. Here’s a comparison of Moz’s website to several other sites on comparable themes.
Which is the most effective keyword research tool? (Expert Pick)
After testing all of the main keyword research tools, we feel SEMRush is the greatest keyword research tool and the market’s #1 SEO toolkit.
If you need a free keyword research tool, consider Answer the Public or Google Trends.
To make your keyword research approach work, whether you’re a blogger or an eCommerce site, you must first set up Google Analytics and link Google Search Console to your website.
These tools show you how your website performs for various keywords as well as the average CTR (click-through-rate) on your listing. You may change your title to increase CTR and enhance your keyword rankings.
We hope this post assisted you in locating the top SEO keyword research tools. You may also want to read our guide to keyword research for advice on how to conduct your research and put the findings to use.
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Conclusion
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