To compete in today’s business landscape, you need a visible digital presence. Lead Generation is a tried-and-true marketing strategy that can help you bring in new customers and boost profits. But how do you know that it’s the right strategy for your business? Or how much will it cost? These are all questions you might ask yourself when considering lead generation to boost your business. Great news: Lead generation doesn’t have to be complex or expensive. The right lead gen campaign can deliver big results with very little startup cost.
What is lead generation?
Lead generation refers to the process of attracting and securing new customers using different channels and approaches. At Wetpaint, we assist you with implementing the most ideal approach for your brand.
Here are the different types of lead generators that your business can utilise.
5 Different Lead generation marketing channels.
1) Social Media
Using social media and producing content helps you get a larger audience. Consumers and potential customers are more likely to invest in your brand if they are familiar with your story. It’s a strategy that’s worked for decades for companies like BMW, Adidas and Converse.
Social Media is a great way for leveraging your following when promoting your business offering. If you’re thinking of starting anything new, this is one of the best ways to accomplish it.
Wetpaint can assist you in building an effective social media strategy, improving your audience and managing effective campaigns through social media tools such as Instagram, Facebook, Twitter, LinkedIn and TikTok. The social network is one of the most productive ways to generate leads. How we communicate with our demographic has been revolutionised by these mediums.
2) Emails
Email is a great way to reach the people who already know your brand and product or service. It’s much easier to ask them to take an action since they’ve previously subscribed to your list. The key to grabbing your subscriber’s attention in emails is having a good nurture campaign that guides a potential lead into making a purchase. Strong CTAs and compelling subject lines with appealing copy and an eye-catching design will help the prospective lead to make a more informed decision.
Customers are also more likely to buy from those they have confidence in. The best way to earn customers’ trust is to provide them with thought leadership content that shows your brand is credible, reliable and their best choice.
If you need an effective email campaign strategy, contact Wetpaint.
3) Product trials
You can break down a lot of barriers to a sale by offering trials of your product or service. By offering additional resources or offers, you can entice prospects to buy after they have used your product. Another best practice is to include a lead capture form in your free trials, this helps narrow down the sales funnel giving you data on interested clients.
If consumers enjoyed the product they will sign up and pay for the full service providing you with business regularly.
Don’t know how to maximize on lead capture forms? Contact us for effective lead generation strategies.
4) Referral Marketing
Though they are often overlooked, referral marketing may be a valuable source of revenue growth for any company. When it comes to referrals, 93% of consumers are more likely to make a purchase when the referral comes from a friend or family above all other forms of advertising.
Need help creating an effective Referral Marketing Campaign? Contact Wetpaint.
- Content & Blogs
Content Creation is a great way to build brand credibility and industry leadership status. Basically, you create content to provide visitors with useful, free information. You can tailor make the CTAs anywhere in your content — inline or at the bottom of a post.
The great thing about using your blog posts to promote your brand is you can create a user journey that leads them to end up engaging with your content and purchasing your services.
The more delighted a visitor is with your content, the more likely they are to click your call-to-action and move onto your landing page.
Your lead generation strategy needs to be as dynamic as the people you’re targeting. Let us help you build your brand awareness and generate leads that can bring the world to your business and your business to the world. Get in touch.
