It isn’t enough to have a great product. If you don’t inform customers about why they should buy your products, why should they take the chance?
That’s where the customer onboarding process helps. Onboarding is so important that 86% of potential customers expect companies to have an engaging and informative onboarding experience.
Getting customer onboarding right is one of the most critical parts of selling a product. Use the strategies below to improve your customer onboarding process.
Table of Contents
Create Great Emails
One thing to understand about onboarding customers is that most won’t buy when they first land on your webpage. A small portion of them will, but the others will need more of an introduction to what you offer.
A great email sequence is how you do this. Create opt-in forms on your website and convince people to sign up. Once someone is on your list, you can send them a sequence of emails that informs them and helps them trust your brand.
Eventually, those people will have enough information to feel comfortable buying your products.
Personalize the Experience
Even though many of your customers will buy your products for the same reasons, that doesn’t mean they want general marketing. People today want to connect with what they read online. If you don’t connect on a personal level, it’s hard to make a connection.
With the amount of data you have available today, personalizing the customer onboarding process is much easier. Give people a unique experience that appeals to them, and they will become more likely to become customers.
Qualify Your Customers
Working with people who have no interest in your products will happen no matter what you do. It will cost you money and waste your time. However, there are things you can do to reduce the amount that this happens.
Try to qualify your customers before you send them into your onboarding process. This means doing what you can to verify that they’re your target customers by learning about their needs and verifying information with tools like Verify KYC. If you do this the right way, you can focus on the people most likely to buy and increase your conversion rate.
Provide Examples
One of the best ways to convince people to buy your products is by showing what they can do. This means setting up examples of what you offer in action to show the benefits.
For software, this means offering a free trial. Give people a tour of your software features and allow them to try it for a week. If you have a physical product, create videos of your product in action.
Never Stop Optimizing the Customer Onboarding Process
The way you treat your customers when they first arrive plays a critical role in getting new business. If you don’t offer people an experience that meets their needs, you won’t be able to close the sale and will waste marketing dollars.
Luckily, there are standard practices you can use to create and optimize your customer onboarding procedures. Use the guide above in customer marketing to show people why they should purchase your products.
Head back to the blog if you want to read more tips that will help when marketing to customers.