Introduction

In the world of online advertising, the Google Display Network has emerged as a popular choice for businesses looking to expand their reach. With access to a vast range of Google sites, mobile apps, and websites, advertisers can connect with a wide audience across devices and channels, creating brand awareness and driving conversions. One of the key features of display advertising is the ability to create visually appealing ads that can capture the user’s attention. In this blog post, we’ll explore some display ad examples that can inspire you to create engaging ads for your brand.

Ad Example 1: Static Images

Static images are the simplest and most commonly used format for display ads. They are ideal for conveying a clear message to the audience and can be customized to suit the brand’s look and feel. A good example of a static image ad is the one used by Coca-Cola. The ad features a simple yet striking image of a Coke bottle surrounded by ice cubes, which immediately draws the user’s attention. The ad’s color scheme and font are consistent with the brand’s visual identity, making it instantly recognizable.

Ad Example 2: Animated GIFs

Animated GIFs are another popular format for display ads, as they can add movement and interactivity to the ad without requiring the user to click or interact with the ad. Airbnb’s animated GIF ad is an excellent example of how to use this format effectively. The ad features a series of images that showcase different Airbnb listings, highlighting the unique experiences that the platform can offer. The images are displayed in a loop, creating a subtle sense of movement that captures the user’s attention without being too distracting.

Ad Example 3: Video Ads

Video ads have become increasingly popular in recent years, as they can convey a lot of information in a short amount of time. Video ads can also be used to tell a story or showcase a product or service in action, making them ideal for brands with a strong visual identity. Nike’s video ad is a great example of how to use this format effectively. The ad features a series of inspiring shots of athletes pushing themselves to their limits, set to an upbeat soundtrack. The ad’s message is clear: Nike is a brand that celebrates dedication and hard work, and using their products can help you achieve your goals.

Conclusion

Creating visually appealing display ads is a crucial aspect of any successful advertising campaign. By using the Google Display Network, businesses can reach a vast audience across devices and channels, creating brand awareness and driving conversions. Static images, animated GIFs, and video ads are just some of the many formats available, each of which can be customized to suit your brand’s look and feel. By exploring display ad examples, businesses can gain inspiration for their own ads, creating engaging content that resonates with their audience.