Facebook as a Metaverse Company

This page was modified on October 30 to match Facebook’s official Meta announcement. In addition, I conducted a more current, in-depth comparison between Microsoft and Apple.

In my Market Map of the Metaverse, I discussed three of the most important businesses in this market — Roblox, Unity, and Unreal — and the many segments of the value chain in which they have stakes.

I’ve prepared a picture to explain how Meta fits into the same concept now that Facebook has rebranded as Meta and Mark Zuckerberg have discussed his vision for the metaverse at Facebook Connect 2021. They obviously have a solid case for becoming a strong metaverse competitor, not just a future player. Here’s how they correspond to my metaverse value-chain model:


Its social networks, like Facebook and Instagram, are an important element of how people interact with the metaverse, and these activities will progressively blend with real-time activity (and video live streaming is one example of how they already do this). A feeling of “self” within the metaverse is a basic aspect of the metaverse, which I would argue is crucial to the concept of these applications. When engaged in AR/VR, Facebook refers to this experience as an “embodied” experience.


Facebook’s economic model is mostly based on advertising, and ad networks will continue to be an essential method for consumers to find content in the metaverse. Facebook has also invested in curation and ratings (e.g., Oculus Apps & Games), messaging tools for direct communication (Messenger and Whatsapp), and, of course, social networks serve as a word-of-mouth discovery method.

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What Meta Do

They are not very decentralized, but the latest news about Oculus discarding proprietary APIs in favor of OpenXR is fascinating. Facebook has also taken some preliminary steps into crypto wallets and blockchain currencies, although how these would be decentralized is unclear.
Metaverse Development Service Companies

The Facebook Connect 2021 keynote did mention NFTs and blockchain, implying that they expect to provide a way for creators to make their assets available to off-platform applications; what remains to be seen is whether the experiences and worlds crafted within environments like Horizon will also be portable, or if they’ll exist exclusively within the Meta ecosystem.

The Metaverse Papers

My book will be available soon. It is a consolidated and edited compilation of my thoughts about the future of the Internet.

There will also be a 1/1 NFT issued on an eco-friendly blockchain for a particular individual who wants to support the project as well as the right to add yourself in the acknowledgments section of all copies of the book, etched in the blockchain, for eternity.

Please subscribe to Building the Metaverse to be among the first to receive the book (or for information on the 1/1 auction) before it is released elsewhere. I’ll update this site with new details as we move closer to either event.


Web 2.0 was dominated by asynchronous, user-generated content: blogs, wikis, social networks, etc. The majority of Web2 was built on Web1 technology or used search to gather viewers. The most successful Web2 firms were founded on the same open and standards-based platforms that allowed Web1, but also established walled-garden ecosystems to facilitate social connection and content development. Facebook/Meta, the youngest of the FAANG businesses, as well as YouTube (owned by Google), have developed walled gardens for social networking and user-generated content. A more modern example would be Roblox.

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By James Robert

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