Instagram can be a highly targeted, visible advertising and marketing channel for your logo and a way to build a loyal target market that grows with your business. More than 500 million Instagram customers browse the app every day, making it home to some of the most engaged audiences. In this guide, we’ll show you how to increase your Instagram followers, even as you build a large following over time – one made up of real followers who are now no longer bots.
Table of Contents
Ways to Increase Instagram followers
1. Optimize your Instagram account
Before you find out how followers can benefit on Instagram, one of the most important steps is to fully optimize your account. Think of your decal’s Instagram bio as the “home page” of your account.
How do people know the account belongs to your emblem without a bio, caption, real username or profile picture? It may seem obvious, but on Instagram, your bio and photo are the principles of your logo identity. Your bio hyperlink is your only place to drive Instagram visitors to your site, so optimizing your account is essential.
If you’re not sure what to link to, try linking to your Instagram account from advertising and marketing or product pages related to specific keywords, hashtags, or campaigns. Linking from your homepage is fine, but now why not give customers a more cohesive experience as they move from your bio to a website? This has led to the detection of IG hyperlink touchdown pages containing appropriate hyperlinks to the previous pieces of content credited in an emblem feed and “hyperlink in bio” posts directing the public to those hyperlinks.
2. Post content to re-share
Your target audience wants to interact with useful and inspiring content. So when planning your posts, keep in mind forms of content that different people may want to share. People like to share infographics. Fuel this selection by sharing your professional insights with your followers. When a person embeds your Instagram posts on their blog, they are exposed to an entirely new target market of performance followers.
People can also resize their Instagram Stories posts. These messages are clickable, so anyone who wants to achieve more can click through to get your authentic message. It’s another clean way to extend your reach to new audiences and also gain Instagram likes.
3. Find your time to submit on Instagram
Notice we didn’t say the best time to submit is on Instagram? The reality is that there hasn’t been an accepted solution for a while to promote yourself on Instagram to get the best reach of people. But there are ways to find the right instances for your followers. First, use Instagram Insights to find out while your target market is online. From your Instagram business profile, tap the Insights button, scroll to Your audience, then tap See all. From there, scroll down to the lowest to find the most energetic ones from your target market.
4. Post regularly
A look at 14 industries in 2021 shows that companies are spreading an average of 4 Instagram posts per week. However, we recommend posting at least once a day. Brands that go straight into a regular float with Instagram posts tend to see the high quality results. According to a Tailwind report, Instagram followers benefit more from profiles that submit daily than from people who submit much less frequently.
5. Integrate reels into your material mix
Rolls are fun videos that you can share with followers on your Instagram account. They have audio, effects and innovative tools. You can share them in your feed and publicly in Explore to reach new audiences.
Rollers are new territory for brands. Kristie Dash, Instagram’s bridesmaids manager, said on a Glossy forum that roles are still a very new way to deliver content and there is no single system for success.
6. Schedule Instagram Posts Earlier
While the Instagram rules have changed to show customers more content they like, posting to the right bodies can still give your posts more visibility by increasing the overall engagement they receive.
Your logo can do a lot to increase visibility, and now with Sprout Social, scheduling Instagram content is one of them. With our state-of-the-art tools, we help your logos to make stories, carousels and feed posts run seamlessly.
By scheduling content earlier, your entire group can see campaigns and schedules more efficiently. It’s always smart to create content earlier, and our Instagram scheduling tools can help you reach your target market while maintaining a consistent flow of content.
7. Make Stories highlights
Put a lot of attempts into an Instagram story and now not so well prepared to say goodbye after 24 hours? Pinned Story Highlights are an exceptional way to introduce your logo to people who go to your profile. So those who stand out with exceptional information and content to show new visitors why they should stay with you. Don’t forget to personalize the hood photos in your highlights as well. Additional organization Vega keeps the logo and plant attractive with their custom green highlights.
8. Use the right hashtags to attract new customers
Unfortunately, the text content of your Instagram posts is not searchable. But your hashtags are. Thoughtful use of hashtags can be a great way to gain free followers on Instagram. You can even create your own branded hashtags. Relevant hashtags can help people find your content. Instagram customers can even view hashtags. That way, your hashtag content can also show up in the feeds of people who are now looking at your account instead of seeing it.
You can put up to 30 hashtags on an Instagram post, but don’t overdo it. Instead, experiment a bit to see how many hashtag images are appropriate for your individual account.
9. Experiment with specific content types
Instagram is much more than photos. Over the years, the app has added many methods to distribute content across the platform. Mixing with special content types is one of the best ways to support more followers on Instagram as it gives you the opportunity to reach and engage with a much wider variety of people.
Remember that the rulebook seems to be a hobby and tries to show people what types of content they interact with the most. So if a man or woman likes and provides feedback on Instagram roles more often than other types of submissions, they are likely to see additional roles on their Instagram feed. However, when another man or woman uses carousel posts more often, they see more of that type of content on their timeline.