Small business owners have a lot on their plates all the time. They are in charge of day-to-day operations, staff management, and ensuring that the products or services they provide are of the highest quality. With all of that to worry about, Outbrain observes that it is easy to neglect marketing. Small businesses, on the other hand, must be more cautious in their marketing efforts over the holiday season. This is because consumers are bombarded with advertisements and promotions from large corporations, making it difficult to compete. That is why creative holiday marketing is critical for small businesses. The Spearfish Area Chamber of Commerce has provided tips on how businesses use marketing to attract more Christmas customers.
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Create a One-of-a-Kind, Engaging Event
The holidays are an excellent time for your small business to throw a special event. This could be an open house, a Christmas party, or even a themed night. This is a terrific approach to show your customers that you care about them and value their business. Furthermore, it is an excellent opportunity to network with and create ties with other local businesses.
Hold Special Competitions
Hosting a giveaway or contest is an excellent method to increase interest in your small business. You can publicize your giveaway or contest on social media, in-store, or via email marketing. Just make sure the rules are clear and simple to follow. Remember to choose a prize that will appeal to your target audience.
Partner with a Local Charity to Give Back
Because the holidays are all about giving back, why not use your small business to assist a local charity? There are numerous ways to accomplish this, including arranging a donation drive, having a fundraiser, or simply making a donation yourself. This will not only make you happy, but it will also demonstrate to your customers that you care about giving back to the community. Who knows, you might even get some nice publicity out of it!
Make the Most of Social Media
Social media is a vital tool for small businesses over the holidays. Engage your customers and followers on social media by providing holiday-themed material, conducting promos, and even organizing contests. Just don’t go overboard; you don’t want to come out as spammy. When it comes to social media during the holidays, a little goes a long way.
Provide a thorough PDF gift guide
Creating a gift guide is one method to ensure that your clients think of your small business when conducting their holiday shopping. This is especially useful if you sell items that are tough to purchase for friends and family members. (think: electronics, home goods, etc.).
You can design your guide in Microsoft Word or PowerPoint if you’re familiar with those programs. Once you’ve finished your gift guide, convert it to PDF using an internet tool; you can use a PDF converter for this. It only takes four short actions, from selecting the original file or dragging and dropping it to downloading it. Then, using an eye-catching graphic and an attractive call-to-action, you may share it via email or social media. (CTA). Then sit back and wait for the sales to come in.
Make a Statement with Holiday Packaging
Spend some time during the holidays investing in festive packaging for your products. This doesn’t have to be anything fancy; simply adding some festive ribbon or tissue paper may make a big impact. Your consumers will appreciate the extra work, and when they receive those lovely parcels, they will be more likely to remember your small business.
