Google Ads is Google’s advertising system, formerly known as Google AdWords. Your advertisements will appear alongside search results labelled “Sponsored Listings” and may also appear on Google’s Content network of related websites.
As you may be aware, “search ads advertisers” only pay when a user clicks on the advertisement, which is referred to as a click-through, and the CTR is the ratio of clicks to impressions. The highest bid is not always the price an advertiser will pay; in fact, an advertiser will only pay one cent more than the next highest bidder; however, the bid is only one of several factors that influence ad placement. Other factors to consider include:
1. Quality Assessment
2. Ad rank
3. Ad relevance to the user
4. The quality of the landing page
5. Easy to Use Navigation
6. Fast loading time
There will be no pop-ups, for example.
*Please keep in mind that the ad with the highest ranking may have a lower cost per click than its competitors. Even if your advertisement is more relevant, you will have to compete with someone who has more money. Increasing your Quality Score can lower the actual cost of your clicks, so for example, creating more relevant ads and improving landing pages can help you save money. And this is where our experience can really help your bottom line… Not to mention selecting the best ‘keywords’ and ‘Keyword Match Types’ for your campaign.
Table of Contents
Google Ads Process Management
• Research keywords to identify opportunities and campaign focus.
• Look over your current Google Ads and/or Bing accounts.
• Launch new campaigns or restructure and optimise your existing ones.
• Develop and launch dedicated landing pages, as well as conversion tracking for these pages.
• Test a new campaign setup using the agreed-upon budget.
• Launch new campaigns on a regular basis.
Monthly Pay per Click Management / Google Ads Management
Keyword research for pay-per-click campaign management can be time-consuming, and not all advertisers will understand how to select the best phrases to target. As a result, hiring a PPC management expert to handle pay-per-click campaigns is usually more efficient.
Hiring a Google Ads Management firm to manage your Google Ads PPC account can help you save money by ensuring you’re bidding on the right keywords. We also make certain that your ads do not appear for any searches that contain the keywords for which you are bidding but are not performed by people looking for your product or service.
Consultation On Google Advertising For Aed 0/15 Minutes
A quick phone call with a Google Ads specialist to assess your Google Ads campaign.
1. What are your goals?
2. Your Organization
3. Your Rivals
4. Campaigns on Google AdWords
5. Your Internet site
• AED 2,000 per month for Google Ads Campaign Setup
• Account Setup
• Researching Most Profitable Keywords
• Researching and determining your maximum budget.
• Creating keyword bids
• Improving the quality of your ads
• Landing page optimization
• Account Administration
• Personalized Campaign Options
• Examine Keywords
• Create New Ad Variations
• Increase KPI Values
• Modify Budget
• Difficult Campaigns
• Conversion tracking
• Advanced features integration (Dynamic remarketing, RSLAs, ROI tracking, etc.)
• Consistent account optimization every day, your account is monitored and optimized.
• Keyword audits
• Copywriting Services
Things to Know About Google Ads Management: Landing Page Split Testing
Professionals in online advertising understand how to find the best keyword phrase options for your bidding based on other bid levels, frequency of searches, and other factors.
A Variety of Matching BID’s PPC expert are well-versed in PPC campaign variations such as “broad matching” your bid to have your ad appear in similar relevant results.
When dealing with thousands of variations and keywords, as well as optimising ads for each, PPC marketing can be extremely complicated. PPC professionals will test variations and monitor results for you to ensure the best PPC campaign results.
Strategy for bidding
When running a Google ad, you can choose between three bidding strategies. The cost per click (CPP), cost per impression (CPI), and cost per acquisition (CFA) are the three (CPA). Based on your advertising strategy and plan, you must choose one of these options. Speak with a member of our Red Berries team to determine which option is best for your company’s goals.
Rating of quality
Google will assess your ad as well as a number of other factors to ensure that it provides value to your customer. The higher your quality score, the more Google will expose you to, allowing you to outbid your competitors even if they bid higher.
Keywords That Are Negative
We make certain that your ads are only shown to people who are interested in what you have to offer. We achieve this by ensuring that your ad does not appear for key phrases that are unrelated to your offering.