How To Create Custom Cosmetic Labels That Stand Out On The Shelves

How to Create Custom Cosmetic Labels that Stand Out on the Shelves

Cosmetic Labels

As a cosmetic brand, creating a custom label for your products is an essential part of your branding strategy. A well-designed custom cosmetics label not only provides important information about the product but also helps to create a brand identity that stands out on the shelves.

Let’s discuss the importance of custom cosmetic labels and provide design tips, label types, and resources for creating stunning custom cosmetic labels.

The Importance of Labels That Are Made-to-Order

Custom cosmetic labels play a crucial role in creating a brand identity and attracting customers. A well-designed custom lip balm label, for example, will be purchased over a similar product that has very cheaply-made labels. Your custom label can provide important information about the product, such as ingredients, usage instructions, and safety warnings.

Custom labels also help to differentiate your brand from competitors. This is especially important in the highly competitive cosmetic industry, where consumers have countless options to choose from.

Design Tips for Creating Stunning Labels

Creating a stunning custom cosmetic label requires careful consideration of design elements such as typography, color, graphics, and label shape. Here are some tips to keep in mind when designing your labels:

Choose the Right Font:

Select a font that is easy to read and matches your brand identity. Avoid using more than two fonts on your label to prevent it from appearing cluttered.

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Use Colors Strategically:

Colors play an important role in attracting attention and conveying emotion. Choose colors that match your brand identity and complement the product’s purpose.

Incorporate Graphics:

Graphics such as icons and illustrations can help to convey important information and add visual interest to your label.

Consider Label Shape:

The shape of your label can also impact its visual appeal. Consider using a custom shape or die-cut label to create a unique look.

If you need more help, look at this inspirational design post you can use to jumpstart your own process.

Choosing the Right Label Type for Your Cosmetics

Choosing the right label type is essential to ensuring that your custom cosmetic labels look and perform as expected. Hire professional printing partners who offer a variety of label types to choose from, including:

White BOPP:

The most popular material for cosmetic labels. It’s made of polypropylene and has a glossy finish that gives a vibrant and sharp look to your label design. It’s also waterproof and resistant to oil and chemicals, making it ideal for cosmetic products that may come into contact with water or other substances.

Clear BOPP:

This material has a transparent appearance that allows your product to show through the label. It’s also made of polypropylene and has a glossy finish that gives a sleek and modern look to your label design. It’s also waterproof and resistant to oil and chemicals.

Estate #9:

This material has a textured finish that gives a high-end and elegant look to your label design. It’s made of natural felt material and has a matte finish that works well with pastel or muted color schemes.

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Choosing How You Get Your Cosmetic Labels Printed

Choose from a variety of printing techniques to ensure that your custom cosmetic labels look vibrant, sharp, and professional. Popular printing techniques include:

Digital printing:

This printing technique is ideal for small to medium-sized label runs that require quick turnaround times. It uses digital printing technology to print your label design directly onto the label material, resulting in sharp and vibrant colors.

Flexographic printing:

This printing technique is ideal for larger label runs that require consistent and high-quality printing. It uses printing plates to transfer ink onto the label material, resulting in precise and consistent printing.

Resources for Creating Custom Cosmetic Labels

Creating custom cosmetic labels can seem overwhelming, but there are many resources available to help. An experienced print house, Inkable Label Co., offers a variety of resources, including:

Label Templates: Inkable Label Co. provides templates for their label types, making it easy to create a design that fits the label’s dimensions.

Label Design Services: If you need assistance with your label design, Inkable Label Co. offers design services to help bring your vision to life. Their layout and proofing services are free, when you get a custom quote.

Label Samples: Inkable Label Co. offers samples of their label types, allowing you to see and feel the labels before making a purchase.


Creating custom cosmetic labels can be a daunting task, but with the right tools and resources, it’s easier than you might think. Make sure to choose the exact label sizes, shapes, materials, finishing options, and printing techniques you need for your own applications to help you create custom cosmetic labels that reflect your brand’s aesthetic and values.

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