Physical calendars may be replaced with digital ones, but the traditional ones have a different aura, don’t you agree?
And having a promotional calendar enables you to invest in it just once, and there you go! You have complete days of all 12 months of the year. That’s sweet! Isn’t it?
The best thing about promotional calendars is that they display months and days along with the advertisement of your business’s services to the customers. However, several web to print shop can help you achieve your goal.
So, without any further wait, let us go through the world of creativity and see the various options which can help you with the promotion of your company when you hand these out to your potential clients.
Table of Contents
Step No: 1
– Planning Monthly Calendar Themes
Holidays are for everyone. Doesn’t matter if you own a restaurant, a mall, an office, or a doctor. You will have a theme that describes you. That will help you to get your calendar theme. The next thing you should do would be to ponder what message you want to get across to your target people.
If you want to attract more people, and if you want to make your relationship stronger between the two, you or even want to generate awareness from it. And at the end, you need to be clear about how you would want your goal to be achieved. It may be a month or a year, which is not predictable. You should be clear because this will give you an idea of how you can buckle up for the themes of your promotional calendar.
Step No: 2
– Choosing Your Holidays To Be Highlighted On The Calendar
Your calendar’s theme and the coal you want to present to your clients must be visible in your selection. For instance, if your goal is doing traffic to your site during certain times of the year. You may show that you are celebrating a certain day or week of a particular year. You can start by giving rewards or discount offers which will help you grasp the attention of many potential clients. For example, you can print a coupon card and print it on the calendar itself, and you can honour it on that day.
You need to understand that the holiday which you choose doesn’t have to be always related to your case. You need to be as different as possible from other competitors to catch your client’s eye. Try creating your own holidays and make your promotional calendar special.
Step No: 3
– Your Business Cycles Should Coordinate With Your Calendar Theme
When you own a business, you open with a risk knowing that it will have its good days and its bad days. It does not mean that you need to worry about it. Every company goes through this. But when you identify your high and low points, it will be easy for you to point these out and use them as an event for your promotional calendars.
Off-season usually comes to everyone. Try working more during the month, which is slow for your business. Making it exciting and using engaging methods can grab your client’s attention during the slow month. You can add a special event to your calendar, which only exists in your business. Something to stand out from the other businesses and make people notice yours. If you are not sure where and how to implement them in your calendar theme, you can always browse the internet and search for some articles for more references.
Step No: 4
– Mix And Match Your Themed Calendar With Other Marketing Ideas
It is evident that numerous individuals and their companies follow numerous marketing strategies. Different marketing strategies give different results to a company. But what if you tried something different? What if you stood out just because you did something other companies have not done yet? Try mixing different possible marketing strategies.
But don’t forget the theme you are working on. You will have to do everything by your theme to maintain a pattern. You would not want to seem off-themed by your potential clients.
For instance, if you have a month that is slow for your restaurant, you can add recipe ideas at the back of your slow month. You can even laminate small recipe cards and give them as complementary gifts to your clients. This gift may encourage your clients to book a reservation at your restaurant. This is an inexpensive strategy through which you may benefit from it. Try searching for such tactics and coming up with more creative methods which can bind marketing strategies and help your company boom.
Step No: 5
– Choose The Calendar That Defines You
With so many options, choosing a calendar that would define your company is almost impossible. And it is something which can only be done by you, someone who knows the company inside out. If you need help getting these done by yourself, you can always get help from the outside.
Many services will help you get the exact promotional calendar you want. Collect as many opinions as possible to get the best possible outcome. With many creative minds working together, you will have the best product in no time.
Conclusion
As you have seen, there are many options available where you can design your promotional calendars. There are numerous web to print techniques nowadays that can be used to achieve these.
With different calendar sizes, fonts, paper cuts, etc., you can make your promotional calendar stand out and achieve your goal. When you think outside the box, you get a result equivalent to that. Not always fails, and not always wins. This will be a risk.
