Facebook lead forms are one great methodology for building a robust database of prospective clients. But sometimes, the lead forms do not work as you expect them to. This can be a headache for most people. Don’t worry! You can test the Facebook lead form before it is out for prospective clients. Here’s an informative article about testing lead forms to ensure they function correctly. Nothing should come in the way of your campaign. You might be wondering how to test Facebook lead form.
Keep reading this post if you want the Facebook lead forms to work correctly. We will help solve all your doubts related to this subject.
Why is Facebook Lead Ad Form a Good Idea?
Are you aware that billions of people use Facebook globally? That’s right! And these billions of people connect with small businesses through Facebook lead ads. You must be wondering why we recommend Facebook lead ad form first. You may have seen that certain sites take your basic details like phone number, name, and email address. You fill it up because you want updates from the website and the latest offers.
Facebook lead ad form is no different. It asks you to fill in details like name, phone number, and email address. This allows the business to connect with prospective clients. They can also list prospects who may be interested in the offerings.
Facebook lead ad form is one sure-shot way of gathering details of prospects. It’s good for your business! Let’s say you have a discount code to offer; the user will have to fill out the lead ad form to gain access to the code. If you think about it, Facebook lead forms connect you to the masses willing to avail of your services and buy your products.
When you have a list of interested prospects, you should grab the opportunity and make a database of these prospects. You can connect with these prospects later and gain loyalty and trust whenever there is something new to offer.
How To Test Facebook Lead Form?
The first thing you need to do is log into your Facebook profile connected to the ads account. You can’t be logged into any other account. The next step is to use the testing tool to send test leads through the form to verify whether it’s working.
You must select the page and the lead form you want to test.
The immediate step is to delete the existing lead to ensure you have cleared any test leads from the account. There is a possibility of one test lead at one point.
Moving on, you have two options to test the Facebook lead form. The first option is you have to click the create lead button because this will help you create a placeholder lead. The second option is to manually click the preview form and complete the Facebook lead form.
As you move forward, you can track the status of the test lead. For this, you must click on the ‘track status’ option. If you see ‘pending’ in the status column, don’t start worrying because it is what you see initially. Later on, the status will turn into success.
If you see ‘success’, you have been able to test the lead form. What comes next? You have to download the list of prospects once the users have filled out your Facebook leads form. You might start thinking – Where do the leads go, and where is this list generated once someone fills up the form?
Let’s clarify that as well.
Where Do Your Facebook Leads Go Once They Have Filled the Form?
You have to open the ad account and then go to the ads section of the Facebook campaign. You will see the results column, where you can click and download the leads generated from different ads.
Wasn’t that easy? It doesn’t take a lot of effort or time to download Facebook leads.
Once you have downloaded the leads, you can copy and paste the prospect’s details to an excel sheet. Use the prospects list whenever you offer a new product or service.
The users left their names and other details to keep everyone updated about the latest offerings.
Concluding Thoughts
Facebook lead ad forms help generate quality leads that every business needs. You cannot leave any stone unturned when marketing your services and products.
Facebook sees new sign-ups every day, and billions of people are already using this platform to find inspiration and purchase new products and services. The social media platform is not just used for connecting with old classmates; use this opportunity to set up a lead form and test it correctly to generate quality leads.
