It is an unbelievable fact that how Instagram was launched in 2010 and now it has become the powerhouse of marketing. Its features like Instagram stories and influencer marketing added so much to its importance.
With over 1 billion active users, Instagram has so much power in the world of marketing and its importance can never be denied. It allows millions of businesses to showcase their products in the best possible way and get connected to their potential customers. Instagram is getting more popular day by day and becoming one of the most influential and empowered online marketing tools. Buy Instagram followers to get yourself notified.
Instagram businesses have always been dependent on advertisement and marketing and almost 70% of their products and activities are required to be displayed on social media. This fact makes Instagram a very crucial part of their success. It is the platform that connects millions of brands with influencers to achieve their goals daily. It is behind the success stories of a lot of businesses and has successfully conveyed them around the world.
As for now, this site is growing exponentially, so it is a very easy way for businesses to fuel their success by connecting to influencers. In this article, we will go through a step-by-step guide to finding the right Instagram influencer for your business so that you can grow rapidly on social media by showcasing your services, brand, and products.
Why do we need an Instagram influencer?
There are about 500,000 influencers on Instagram. It should not come as a surprise that certain people, known as influencers, have built followings in the millions. These people work with brands and businesses as their profession and earn their income by posting on Instagram. You may hire an influencer to promote your items if you want a lot of people to view your material. However, the cost of doing this might add up.
Hence we can say that Influencer marketing is one of the most dominant marketing tools for businesses and brands and this is the formula behind the overnight success strategy of so many brands. In this era of social media, people are so much obsessed with the lifestyle of celebrities and influencers and they just love to discover which brands the influencers believe in and which products they prefer over others. So, due to this the amount spent on influencer marketing can bring you so much business and followers in return. Influencers are very helpful in driving higher engagement rates. When we take the help of an influencer and they start promoting our content eventually, their followers become the followers of our brands as well.
Based on the category of your business in the fashion industry there are mainly two types of campaigns that are run to attain the prospects of influencer marketing.
1. Sponsored posts
It is the tactic in which you pay influencers to create content on behalf of your brand, which they share with their fans and followers on Instagram.
2. Branded content
In this marketing category, you share posts through your company’s Instagram account, but you feature influencers displaying your products or services in that content.
How to find an Instagram influencer?
There are about 5 Million influencers on Instagram but we can say that all of them are not equally popular and not all of them can be suitable for the promotion of a brand in your niche. This is a very important thing to consider you must choose an influencer who has your target audience as their fan and followers. There are several ways to figure this out but the best of them are given below:
1. Outline campaign goals and metrics:
Firstly, you need to clarify the purpose of this influencer campaign by cross-checking the following factors:
· Is your goal of the influencer campaign to drive sales?
· Are you doing this campaign only to create brand awareness?
· You are doing it because you want to launch a new product
In this way, you need to define the core goals of your marketing campaign and these goals further guide you in every decision you make. You can use an Instagram profile downloader to get the best results in influencer marketing.
2. Choose the right influencer for your campaign:
Your brand voice is the building block of your marketing campaign. The voice, tone, and personality you choose to convey your brand voice to the audience play a vital role in your brand’s success. You must choose an influencer whom people love to watch and he or she can communicate your brand voice to your target audience in the best possible way. If you have a more consistent and defined brand voice the more trustworthy audience you tend to win. Therefore, it is very important to have a consistent brand message because nobody trusts the continuously shifting brand message.
To attain this purpose, you need to have a proper understanding of your business so that you can communicate it to others properly. It is also very important because once you have figured out the nature of your business then you can easily identify your target audience.
3. Use Google to find Instagram influencers:
Once you have created a clear image of your brand, your target audience, and your goals, now google can help you in finding the right influencer for your business. You can easily choose from the good pool of influencers that suits you the best.
4. Search on Instagram influencer platform:
The market is filled with a pool of influencers with their pros and cons. Despite searching on google where you find thousands of influencers use an influencer search platform that does all the hard work for you so that you don’t need to spend your time searching for the relevant influencer. By using this technique, you can easily find out your potential influencer.
5. Analyze their content
Once you find out an influencer the next step is to check the quality of their work including the response and engagement level they get as a result of their campaigns. You cannot start working with the influencer straight if you find them operating in your niche because you need to consider some of the factors to evaluate your next move. Take a look at their content and mark the following checklist:
· Does this connect with your brand voice?
· Do they have active followers who engage with their content?
· Does their voice seem attractive when they promote other brands?
· Closely look at their content on other social media channels in order to decide whether they are the right fit for you.
· Measure their engagement rates.
To find out the right influencers you must keep yourself so interactive on social media. It helps you a lot to get the right person. When you are going to launch a brand make sure you get yourself connected to bloggers and influencers. Communicate online with the people tell them about your brand and give them the reason to share your content.
Hope it will help you a lot. Get in touch with us and the easiest way is to leave a comment under this blog.