Did you know that 88 percent of your business’s customers trust online customer reviews as much as they’d trust a personal recommendation? Customer engagement is essential if you plan on making your small business a sustainable success. Producing top-notch marketing content is a great way to keep your target audience engaged, but you need to know how successful your efforts are.
A big part of monitoring your progress is finding the right metrics to measure customer acquisition and other key performance metrics. The good news is that you’ve found the perfect guide to learning how to make the most of your advertising budget by measuring the success of your customer marketing.
Keep reading to find the perfect marketing strategy today!
Customer Satisfaction
The customer satisfaction metric is arguably the most important one to track for your business. It’s as simple as asking your customers how satisfied they are with their shopping experience. Do this after interactions and purchases.
Don’t be afraid to ask follow-up questions to get more information. Taking this step will help you gauge the pulse of your customers. You can also use that info to work on customer acquisition.
Customer Lifetime Value
Another key metric to monitor for customer engagement is the customer lifetime value. This number is the amount of money that you can expect this customer to spend over their lifetime as a loyal customer. The longer that your customers remain loyal to your brand, the more money they’ll spend on your products.
Building a marketing strategy is key to getting these customers in the door in the first place. Look at using content strategy 101 to make the most of your advertising budget.
Customer Engagement Score
The customer engagement score is the perfect metric for determining the level of customer engagement for your brand. You will have a much easier time measuring customer engagement scores through things like social media. It is easy to measure the number of links and comments that your content receives.
You can also measure employee engagement by offering a free trial of your goods or services. This will give you a much better idea of who is ready to become a customer of your brand. From there, you will know where to focus your customer marketing and your marketing content.
Session Time
The session time is key because it gives you more insight into the amount of time that your customers are spending on your website. The longer that your target audience is active on your website, the more likely they are to become a sale. Make sure that you’re coming up with engaging marketing content to draw organic traffic and keep them engaged.
Take Your Customer Engagement up a Notch
Running a successful business comes down to prioritizing your customer engagement and producing engaging marketing content. Look at using the customer engagement score as a way to determine how engaged your target audience is on social media. You should also look at the session time of your target audience to find ways to generate and engage with your visitors.
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