How to Use Interactive Videos to Grow Your Business

Using interactive videos to grow your business can seem daunting if you’ve never done it before. Luckily, plenty of other entrepreneurs have done this and you can benefit through the wisdom they gleaned from their successes and their mistakes. This guide will help you with everything from finding your money-making idea to finally launching your product or service. Let’s get started!

Are you using videos in your marketing?

I am always looking for new and innovative ways to grow my business. I recently found a company called Cinema8 Interactive Video that provides interactive videos. They create videos that allow the viewer to engage with the content by clicking on different parts of the screen and discovering more about your business. I think this is a great way to increase brand awareness, so I am going to be incorporating these videos into my marketing strategy!

What types of videos should you be using?

There are a number of different video types that you can use, with the most popular being explainer videos. Explainers are short (normally less than 2 minutes), engaging videos that are used to tell your company’s story and to explain your products or services. When using an explainer video, it is important not only to tell what you do, but why you do it. Cinema8 features offer another type of video that is gaining popularity among many companies looking for more interactive content. These offers provide viewers with a personalized experience where they get to learn about the product and make their own purchase decision.

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What type of software do you need?

To make an interactive video, you can use Cinema8, which is a free software that produces high-quality videos. It’s easy to use and has many features, like the ability to add soundtracks. Plus, you can buy packs of templates that allow you to make a variety of different types of videos. The templates are easy to customize with your own pictures and text and will save time so you don’t have to start from scratch every time.

Should you use a studio or record yourself on your phone?

The best way to make a video, of course, is to go into a studio and hire a professional. However, that’s not the only option. Do you own a smartphone? If so, have you ever used it as a camera? You can make your own videos with your phone by using its built-in camera. There are many apps available for smartphones that allow you to edit videos on your phone as well.

Some people also use their computer’s webcam for recording purposes. The quality might not be as good as if you were in the studio, but for some people this method works just fine.

Which platform should you use to host your videos?

When selecting a video hosting platform, you want to ensure that your videos are easily accessible on all devices. One of the best ways to do this is by using YouTube. YouTube is free and allows you to upload up to fifteen minutes of content per video. You can also create playlists and set up automatic email notifications for new subscribers. If you’d like more control over your content, then Vimeo may be a better option for you as it is not only a video hosting platform but an entire social network for creative professionals. It has some additional features that will come in handy such as closed captions, closed captioning, and the ability to add links from other sites within the videos themselves.

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Hamza Ehs


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