As we head into 2023, SEO will continue in trend as one of the leading digital marketing strategies available to business organizations. It is believed that 61 percent of B2B marketers observe that organic traffic and SEO help in generating more leads than all other marketing initiatives. At the same time, 70 percent of them believe that helps in generating more sales in comparison to pay-per-click marketing. If you wish to leverage the benefits of SEO for your business, you can get reliable services from an SEO expert in India.
Emphasizing faster loading times, improving the EAT signals (expertise, authority, and trust) of the website, and creating top-quality content will always remain crucial for getting appearance on the SERPs or Search Engine Results Pages. As such, new trends keep on coming up with the constant shifts of the market. Google also keeps updating its algorithm every now & then.
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Top SEO Trends 2023
If you wisht to ensure that your website is competitive, you are expected to be up-to-date on the latest SEO trends as well as predictions by some leading SEO expert in India. Here are some:
Optimizing Voice Search
Recently, a study revealed that 21 percent of individuals make use of the voice search capability almost weekly. This number is only expected to increase rapidly over years.
Google has also analyzed the importance of the growth of voice search as the latest SEO trend. Google recently came up with MUM and LaMDA -advanced Artificial Intelligence (AI) models designed for improving the overall understanding of verbal language along with natural-sounding, long-form queries.
To keep up with the trend of increased use of voice searches, your content marketing strategy should emphasize optimizing for the verbal or conversational style of online search. It turns out to be a highly effective way to optimize for voice searches by targeting your website’s content. It will include:
- Utilizing phrasing more commonly in natural languages -including questions in headings or paying more attention to long-tail keywords
- Offering short answers to questions related to the subsequent keywords
- Looking into local vernacular
Mobile-first Indexing
There is immense importance of the mobile version of the website to improve the overall visibility. Mobile-first indexing implies that Google is known to predominantly crawl across the mobile version of websites for ranking and indexing.
While the concept of mobile-first indexing has been around for some years, still if you are not emphasizing the importance of mobile devices in 2023, then your SEO strategy might underperform. It is believed that around 60 percent of searches on Google are made through mobile devices. Therefore, it is more important now than ever to ensure a website that is effectively optimized for tablets and mobile devices. Some effective tips to improve the mobile visibility of your website are:
- Ensuring that mobile versions are capable of loading quickly
- Ensuring that the content is same on all possible versions
- Making sure videos and images of high quality while being formatted correctly while featuring the same structure, titles, captions, and text like the desktop version
Featured Snippets
With the rapid rise of the concept of featured snippets, being at the topmost position on Google is not the ultimate standard for search engine optimization anymore. It is not possible to miss out on the featured snippets on Google. The featured snippets are available as short-form answers and FAQs that keep popping up before the subsequent search results.
Snippets are usually the first things that viewers tend to see on Google. Therefore, they are helpful in generating maximum user engagement. At the same time, they are also helpful in generating around 40 percent of the responses in comparison to voice searches.
It is believed that featured snippets will not go anywhere. Therefore, you should understand positioning them effectively for your business. Here are some tips:
- Using Autocomplete feature of Google or even ‘People Also Ask For’ to come across relevant keywords that you wish to target
- Analyzing carefully about the specific question you aim at answering
- Ensuring that you have access to the right structured data to appear effectively in the respective search results
Video Marketing
Videos have always served as the most effective SEO strategy. It is believed that your website will be 53 times more likely to land on the Google’s first page when you include a video on your website. Moreover, customers are 10 times more likely to interact with the help of a video than paras of text.
In the modern era, the concept of videos has become much more relevant than ever due to the rising popularity of short-form video content like Instagram Reels and TikTok. There is so much to gain when you include video marketing as an integral part of the SEO strategy. Google has also unveiled advanced features to assist users come across relevant information with the help of videos -including Seek markup and Clip markup.
These markup solutions will help in pointing users to timestamps in the video containing relevant information while helping Google in understanding how the URL works. You can make the most of the existing markups by leveraging detailed information, relevant keywords, and in-depth descriptions.
The Ultimate Power of Content
High-quality and updated content is crucial for Search Engine Optimization. In addition to text-based content, it is important to pay attention to infographics, video, images, and other media to drive more traffic. At the same time, it will also make your website user-friendly while improving accessibility and engagement.
SEO-optimized content appears as fresh & valuable content for answering questions of the users while offering relevant solutions they are searching for.
Conclusion
SEO has improved significantly in quite a few years. If you wish to be on top of the search engine results of leading search engines, you can hire services from an experienced SEO expert in India. A reliable SEO company like O Positive can help you achieve your website goals.
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