Branding is easier to remember and process, compared to brands that fail to do so. This is because engaging brands establish a connection with potential customers over time, which directly contributes to relevance in the market.
Words are also important because they give us insight into who we are as people and why we do things. When it comes to the tools that branding can use to become strong, words are the most accessible.
As a brand, you have access to all of these tools—the ability to create stories that make people feel something, especially when they’re feeling something negative or contradictory. You can use these emotions against your users in order to manipulate them into doing what you want them to do.
In order to build your brandng story, you need to answer two questions:
1. What purpose does your brand exist to serve?
Non-profit organizations (NGOs) are a great example of how storytelling can answer this question. In NGOs, we choose to invest our money and time without receiving a specific product or service in return.
For example, we may want to support the development of education in Africa, so we donate money to a school that teaches children how to read.
We may also want to support the development of clean water in developing countries by donating money to a water filtration project in India.
We love to feel good. We love to feel loved. We love the idea of doing something for others, and we love it even more when those others are people we know. We’re all about giving back, after all! So if you have a cause that’s close to your heart and you want to help it get there, why not opt for direct donations?\
This is a great example of how to use your product to help people in need. This company was able to make a product that can help people in need by providing them with clean water and other supplies. They were also able to do this without having to spend too much money on advertising or marketing because they only needed to sell bottles of water for $1 each and have them delivered directly to the people who needed them most.
2. How do you make your branding different from the rest?
I guess it all depends on how you look at it.
If you’re looking at the world from a purely physical perspective, then I think one of the most important things to consider is how your product looks. If you have a product that looks like everyone else’s, then you’re going to have a hard time distinguishing yourself from them, and people will probably buy something similar if they can find it elsewhere.
But if you have a product that looks different—if it has its own unique style, or if it has some special feature that makes it stand out—then those things are what makes your brand stand out.
If you’re looking for a unique setup, go check out Freelancebazar. We give clients total control over the look and feel of their brands.
I don’t think there’s any question that the importance of a brand’s offer has diminished over time. In a constantly growing market, competition is unavoidable, and what makes the biggest difference is how a brand promotes its offer. Why does the brand choose to do what it does? What drives us to do what we do regarding the brand?
I think there are several reasons for this:
- People want to be able to take advantage of things immediately—so if it takes too long, they’ll just go elsewhere.
- People are used to doing things themselves, so they don’t feel like they need guidance from a company.
- People want to feel like they’re getting something for their money—and when you’re buying something that’s going to make you look good at work or school, you need something tangible (like an item of clothing or a piece of furniture).
How to Make Your Story Into a Tool
The best stories are those that have a beginning, a middle, and an end. But if you’re looking for a way to tell your brand’s story, it’s not enough to just have a beginning, middle, and end. You need a moral. You need to convey something that will help your target audience reach their own happy ending.
A great narrative has three parts: the beginning (when the story starts), the middle (when things start to get interesting), and the end (where things finally settle down). A good narrative is something entirely unique—it should be able to stand alone on its own two feet as an entertaining piece of entertainment.
The moral of the story with Freelancebazar is that the most important factor in determining whether a brand’s relationship with consumers is strong or weak is the strength of their bond with them.
If it’s a good moral, it’s going to make an impact on people. If it’s a bad one, they’re going to have a hard time relating to you.
But there’s another factor at play: your audience. Branding need to understand this and create different approaches if they want to identify themselves with a larger audience of individuals.
Advertising. Storytelling. Engagement.
If a brand’s goal is to create a connection with its audience, most of them fail to do it. There are many reasons for this but one important one is that most brands don’t know what kind of people buy from them and how to reach them. By creating personas for your brand—a user persona for every single customer you have—you can not only understand who isn’t buying from you but also develop strategies to reach those people.
If you want to send someone a message, you’re probably not going to write it out and mail it. You’re going to send them an email.
And if you’re sending an email, chances are good that over 75% of your recipients aren’t going to open it.
But if you do open the email, there’s one thing you should know: over 99% of all emails end up being ignored by recipients.
So why bother sending them? Because advertising is all about attracting attention. You want people to find your company, and then they’ll come back to your site or buy your products or fill out a survey or whatever else might get them interested in your business.
The way you attract attention is by making people feel at home with your branding—make them feel like they belong there. That’s what personalization is all about, after all!
When we think of storytelling in advertising, we tend to think of the old-school medium of radio. But it turns out that storytelling is a key element in advertising for all sorts of branding, not only for radio ads.
We can use storytelling as a way to build trust with our audience. We can show them that we have a deep understanding of who they are and what they want, so they’ll trust us to deliver it to them. We can tell them why they should buy from us, and we can make sure they like us enough to want to buy from us again.
A great example of how this works was when I went to see Jurassic World: the Fallen Kingdom with my friend Erin. The movie itself was pretty good—it’s got some great action scenes and some funny jokes—but what really made me love it were the characters’ interactions with each other during the movie. It made me feel connected with these characters—like I knew them in real life or something! And once you’ve built that kind of connection with your audience, they’re more likely to follow through on making a purchase decision.