Top Social Commerce Trends In US Market - Magzinenow

Top Social Commerce Trends In US Market


social commerce

As we enter a new year, e-commerce is on the cusp of revolutionary changes driven by rapid technological advancements and ever-evolving consumer behavior.

Social commerce, in particular, is set to take center stage as one of the hottest trends of 2023.

From shoppable posts to live streaming and influencer marketing, how we shop and interact with brands on social media is about to undergo a major transformation. 

Connect with us as we explore the top social commerce trends that are set to dominate the industry in the year to come.

Social Commerce Market Statistics

The opportunity for social commerce will nearly triple by 2025. In 2021, global social commerce sales were expected to reach $492 billion.

The social commerce opportunity will be worth $1.2 trillion by 2025, expanding at a 26% CAGR.

This accounts for 16.7% of the total $7 trillion e-commerce spend. China will continue to be the most developed in size and maturity, but developing markets such as India, and Brazil will experience the most growth.

As new business models enable greater participation in digital commerce across all societal spectrums, social commerce has the potential to overtake e-commerce in these markets.

Social commerce in the United States will surpass $99 billion by 2025, with the greatest opportunities in apparel, consumer electronics, and home decor. However, this is only the beginning.

Social commerce is a democratizing force that opens new avenues for individuals and small businesses.

59% of social buyers, for example, say they are more likely to buy from a small business when they shop on social media rather than online. Furthermore, 44% are more likely to buy a brand they have never heard of.

Top Social Commerce Trends

Influencer-driven e-commerce

Social media influencers have become a powerful marketing tool for brands, and this trend will continue to grow in 2023. 

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Influencers have built strong relationships with their followers and have the power to influence their purchasing decisions. 

Brands will continue to partner with influencers to promote their products through sponsored posts, product reviews, and collaborations. This allows brands to reach a specific target audience and increase their visibility on social media.

Interactive shopping experiences

Augmented reality (AR) and virtual reality (VR) technology is becoming more advanced and accessible, allowing brands to create interactive shopping experiences for customers. 

This will allow customers to try on clothes virtually, see how the furniture fits in their home, or explore products in 3D. 

This technology will allow customers to make more informed purchasing decisions and increase customer satisfaction.

Live-streamed shopping

Live-streamed shopping events are becoming more popular as they allow brands to connect with customers in real time and create a sense of exclusivity and urgency around their products. 

This is a unique way for brands to showcase their products and interact with customers live.

Social media marketplaces

Social media platforms like Instagram and TikTok are increasingly becoming e-commerce marketplaces, making it easier for customers to discover and purchase products directly within the app. This will allow brands to reach a wider audience and increase sales.

Micro-influencer campaigns

Brands will increasingly tap into the power of micro-influencers (people with smaller, highly engaged followings) to drive sales and build brand loyalty. 

Micro-influencer campaigns are more cost effective than traditional influencer campaigns and can reach more niche audiences. 

These influencers have a high level of engagement with their followers, and their recommendations are seen as more authentic and trustworthy.

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Personalized recommendations

Brands will use data and machine learning to personalize customer product recommendations based on their browsing and purchase history, social media engagement, and other factors. 

This will improve customer experience and increase customers’ likelihood of purchasing.

Social proof

Brands will leverage social proof, such as user reviews and ratings, to build customer trust and increase sales. 

Social proof, such as customer reviews and ratings, can greatly influence a customer’s purchasing decision. This will allow customers to see the experiences of others with the product and make a more informed decision.

Integrated chatbot

Brands will use a chatbot to automate customer service and sales processes; this will help to improve customer experience and increase conversion rates. 

Chatbots can provide instant customer assistance, answering questions and helping them navigate the website and make a purchase. 

This will allow brands to improve customer service and increase sales by assisting more efficiently and cost-effectively.

Wrapping Up!

In 2023, social commerce is expected to continue to grow and evolve, with several key trends shaping the industry. One trend likely to gain momentum is using social media platforms as a primary sales channel. 

Another trend expected to gain traction is the use of AI and machine learning to personalize the shopping experience for consumers. On top of this, an additional trend that is likely to become more prevalent is the use of influencer marketing.

Overall, social commerce is expected to continue to be a major driver of e-commerce growth in the coming years as more consumers turn to social media as a primary means of discovering and purchasing products. 

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As these trends evolve, social commerce will likely become ingrained in how we shop and interact with brands online.


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