What You Need to Know Before Doing a Sponsored Post

What You Need to Know Before Doing a Sponsored Post – Pros and Cons


sponsored post

Sponsored posts can be a great way to make some extra money, but they’re not without their downsides. Before you jump into sponsored post opportunities, it’s important to know the pros and cons of doing them. On the one hand, it’s an easy way to make some extra cash and gain exposure from the company you’re working with.

On the other hand, you may have to give up some artistic control, and it could be difficult to keep up with the pace of sponsored post work. Knowing the pros and cons of sponsored post work will help you decide if it’s the right job for you. In this article, we’ll look at the pros and cons of sponsored post work so you can make an informed decision about whether or not to pursue it.

What is a sponsored post?

A sponsored post is a type of advertising where a company pays you to blog about their product. Typically, the company will give you product to use and pay you a certain amount to write a blog post about it.

It’s often built into the advertising contract that you’ll mention their name and link back to their website in the post (though this can vary a lot from company to company). Sponsored posts are a great way for influencers to make extra money and for companies to get their product in front of a targeted audience.

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Pros of doing sponsored posts

Easy way to add multiple streams of income to your blogging

Easy way to grow your audience and drive more traffic

Easy way to diversify your content if you’re feeling burnt out with your normal content

Easy way to test out new products and see if they’re worth buying

Easy way to create content that you can use in other content (like your website or blog)

Easy way to make extra money

Easy way to make back the money you spent on the product you used for the sponsored post

Cons of doing sponsored posts

Might have to give up some artistic control and write a positive review even if you don’t like the product

May have a hard time finding sponsored post opportunities

Have to use the product you’re reviewing

May have to create many sponsored posts within a short period of time

Have to create sponsored posts that are both useful and click-worthy

Have to do sponsored posts for brands that your audience may not be interested in

How to find sponsored post opportunities

There are a few different ways you can find sponsored post opportunities. First, you can sign up with a company like Bloggingforboards or Sponsored Posts and see what opportunities they have available. Another option is to search on social media and see if any companies are looking for bloggers.

You can also search for hashtags that might indicate a company is hiring bloggers. Finally, you can ask other bloggers if they’ve ever done sponsored posts. When you find a company that’s interested in hiring you, you can also let them know you’re open to other opportunities.

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How to negotiate a sponsored post

Depending on the company you’re working with, you may not have to negotiate your sponsored post rates. However, if you’re working with a less well-known company, it’s definitely worth it to negotiate your rates. To negotiate, first get an idea of what the normal rates are for the type of sponsored post you’re doing.

Then, let the company know that you have a rate in mind and why you believe it’s worth that amount. If the company turns down your rate, ask them how much they’re able to pay. If they give you a number, you can counter with a lower rate. If they don’t give you a number, you can ask for a higher rate. Be flexible and don’t be afraid to ask for what you want.

How to make your sponsored posts successful

As with any type of post, it’s important to do your research before writing your sponsored post. Look up the product, read reviews, and talk to people who have used it. Online, make sure you’re linking back to the company and not just the product (for example, don’t just call it the “product”, call it the “product from company X”).

Offline, make sure you’re linking back to the company’s website and not a sales page. Make sure your sponsored post has a clear and compelling title. Finally, make sure to proofread your post before publishing it.

What to do if the sponsored post doesn’t work out

There’s a good chance that your first sponsored post won’t work out. This can happen for a number of reasons, from the post not getting enough traffic to the company changing its mind about hiring you. When this happens, it’s important to be polite and professional.

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Send a short email saying that the sponsored post didn’t get the traffic you were hoping for and thanking them for the opportunity. If you want to try again, you can give the company a few different ideas. You can also try with a different company. No matter what, you want to avoid burning bridges with potential sponsors.

Conclusion

Sponsored posts can be a great way to make some extra money, but they’re not without their downsides. Before you jump into sponsored post opportunities, it’s important to know the pros and cons of doing them. On the one hand, it’s an easy way to make some extra cash and gain exposure from the company you’re working with.

On the other hand, you may have to give up some artistic control, and it could be difficult to keep up with the pace of sponsored post work. Knowing the pros and cons of sponsored post work will help you decide if it’s the right job for you.

References

1-Your posts betray you: Detecting influencer-generated sponsored posts by finding the right clues

https://doi.org/10.1016/j.im.2022.103719

2-Avoidance of sponsored posts on consumer-generated content: a study of personal blogs

https://doi.org/10.1108/BL-09-2017-0027