Did you know that 71% of Google’s revenue is from searches alone?
Being a search engine isn’t just crucial to Google’s revenue. Many companies rely on getting their search results at the very top of Google’s search results. But while most companies employ strategies to improve their search ranking, many of these campaigns fall flat.
SEO is a valuable advertising strategy, but it’s not complete without an evaluation of its effectiveness. Every company with an online presence should track Google rankings.
In this guide, we’ll discuss why it’s so important to ensure that the Google algorithm is working in your favor.
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What Does It Mean to Track Google Rankings?
Search engine optimization is all about making your content enticing to a search engine. But without a rank checker, you have no way of knowing how much traction it’s getting. When you track Google rankings, you’re effectively putting your marketing campaign to the test.
Ranking metrics may include the following:
- Finding out which pages and subpages are getting hits on Google
- Determining which are your top-ranking keywords
- Seeing how high your pages tend to rank on the search results page
- Seeing if there was any change since the last time you did the ranking
How to Check Your Ranking
Google provides helpful analytical tools to do this. You can also use other third-party tools. It does require some skilful analysis of the data, which is why you should hire SEO experts.
Some companies go the extra mile by hiring proxy servers with residential IPs. This allows you to see organic search results that people in your area might get. However, this is the nuclear option and is usually only effective for large companies with big advertising campaigns.
Why Bother Evaluating Your Rank on Google?
A search engine is often the first point of contact that a new customer has with your business. There are very few companies these days that can get away with just word of mouth and paper advertisements. Most companies advertise online or have some sort of online presence, necessitating an SEO campaign.
If you don’t rank effectively, then any time somebody does an Internet search for your type of product, they may not even see it. They may instead see a competitor’s product, which gives your competition all the new sales and conversions. These days, it’s no longer an option to leave SEO ranking to chance.
Without such search ranking evaluation, you often have no idea how well your marketing campaign is performing. This is also a good chance to learn what your competitors are doing well, and how you can steal away their traffic.
Improve Your Search Ranking Today
The only way to survive in the Wild West of the Internet is to track Google rankings. This is a vital part of evaluating your SEO campaign and seeing if it is bearing fruits. Use Google’s analytical tools, or hire a third party that can help you to grow your SEO presence on Google search pages.
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