Why You Should Make Good Use Of Instagram Reels - Magzinenow

Why You Should Make Good Use Of Instagram Reels


Instagram Reels are videos that are 60 seconds long and can be seen on an account’s profile page and on a platform-wide base under the Reels tab below the screen.

This function of Reel on Instagram has initiated a whole new chance for businesses using the social media platform.

Instagram Reels creates an opportunity to post creative content in a captivating and extremely chic pattern. Although a Reel is shared from an account’s profile, it’s more likely than images to arrive where approved content shows on Instagram — the Explore page.

Approved content can inform consumers of new accounts, raising a profile’s reach.

Now let’s go deeper into Instagram’s Explore feature and how to get your Reels seen by viewers there.

The Explore Page

A vital part triggering the success of Reels is the Explore page. The normal participation rate on Instagram differs by industry but is 1-3%. The Explore page offers an amazing opportunity to enlarge your audience and increase participation.

The Explore Page statistics say 200 million users on Instagram view the Explore page every day, and every month, half of all Instagram users visit the Explore page. Its principles for business using Instagram are straightforward — the more people view your content, the more likely they will participate.

Reels are, no doubt, a productive tool to use to boost your business on Instagram. Below are why you should use Instagram Reels in your social media marketing tasks.

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Staying Up-To-Date With Trends

Another instance of how staying current with trends in the social media sphere can be very advantageous to a marketing strategy is the Reels function. Reels’ setup is much like the setup of TikTok, where captivating, contracted videos have globally acquired beyond 600 million users. The format of Reels on TikTok tickled the fancy of many Instagram users, which is why Instagram chose to begin their version of contracted, vertical video (Reels).

Trendy vertical videos are a tool every business can use to help reach new audiences, boost their participation, and modify their content. Keeping up to date with trends is vital to social media marketing, and Instagram Reels are a tool to keep a close eye on right now.

Increasing Participation

Instagram released a video feature almost ten years ago, permitting users to share 15-second videos of what started on their profile.

Regarding using Reels, the NFL is the most functional league, equating to 67% more participation than standard video content.

Statistics show that Reels are much more beneficial than standard videos, especially with profiles that have secured audiences. For instance, the NHL’s account shared approximately less than 4 Reels in a month and still saw a rise of over 50% in participation.

I’d advise you to use Instagram Reels to help grow your content and its efficiency on the immensely challenging platform. It’d be a wise and calculated move.

Explore Your Creative Side

The impressive data of how many people are on Instagram daily brings an exceptional opening for companies to be creative with content. Another great means to boost your brand’s creativity is via the Reels function.

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Nearly 80% of all Instagram users follow only one business on the app. That fact lends itself to a higher probability of users following more than just one business — and that’s where your business comes in.

Using Instagram Reels to draw new customers is a great way to get creative while driving traffic to your profile and website.

Start Working Already

Since the beginning of the pandemic, short-form, vertical videos have been taking charge of the internet, and Instagram’s Reels feature lets you exploit that trend without leaving the Instagram app.

Reels offer creative ways for a business to post content and consolidate its social media presence. Reels can aid any business’ creativity, increase brand awareness, and explore new tactics on Instagram. Reels are a great place to begin if you are considering revitalizing your Instagram strategy.


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