Natanael Cano has done Only 24 years of age what few could imagine achieving – single-handedly taking a regional musical genre and making it a global phenomenon, all while building a multi-million dollar empire. His lifestyle, much like his lyrics, is extravagant as he enjoys selling out venues and driving luxurious cars. But, just how much is Cano’s net worth in 2025? In this analysis, we look into details around his net worth considering streaming sales, properties, endorsements, and other businesses.
_image source : instagram.com
Natanael Cano Biography 2025
| Attribute | Details |
| Full Name | Natanael Rubén Cano Monge |
| Stage Name | Natanael Cano |
| Date of Birth | March 27, 2001 |
| Age (2025) | 24 years |
| Birthplace | Hermosillo, Sonora, Mexico |
| Nationality | Mexican |
| Profession | Singer, Songwriter, Entrepreneur |
| Music Genre | Corridos Tumbados, Trap, Regional Mexican |
| Debut Year | 2019 |
| Breakout Song | “Soy El Diablo” (feat. Bad Bunny Remix) |
| Languages | Spanish |
| Instagram Followers | 8.5 million (approx.) |
| YouTube Subscribers | 3.2 million (approx.) |
| Estimated Net Worth | $10–12 million (as of 2025) |
Early Life and Career
Humble Beginnings in Hermosillo
2021 was the year when Natanael Rubén Cano Monge’s life turned around, the start of a cascade of monumental events that left an impact not only across Mexico but America as well. He was born in Hermosillo, Sonora, bursting with the rhythm of traditional Mexican corridos. That love eventually grew into passion fueled by equal love for trap, reggaeton and hip hop, though it only came during his teenage years.
The self- taught musician did reap the benefits of all the effort he put in at a young age. As a Mexican artist, his peers where focused on excelling in academics, sports and other extra curriculars. On the other hand, Cano was busy writing songs alongside performing locally. His work paid off when at the age of 13 he discovered youtube tutorials which taught him how to play the guitar. Infact, he was so passionate that he learned to play songs from Ariel Camacho who was a popular Mexican artist during that time.
Breaking the norm with something new and refreshing seems to be a widely loved suggestion that has proven to be priceless, and Cano is no different. Heading into 2019, the guy at only 18 took a risk of blending lyrics from traditional Mexican songs with the heavy beats of trap and to his surprise, the world loved it. “Corridos Tumbados” was what the sound became recognized as, gaining widespread acclaim almost instantly from youngsters hungry for fresh content in Mexican pop music.
“Soy El Diablo” was the starting point for the man, as it earned him new recognition and fame. Not only did it build his fanbase in Mexico, but all over Latin America and the United states as well. The cherry on top was the remix by the global superstar of music, Bad Bunny.
Natanael Cano Net Worth Overview (2025)
| Category | Estimated Value |
| Net Worth | $10 – $12 million |
| Annual Income (2024) | $3 – $4 million |
| Monthly Income | $250,000 – $350,000 |
| Age | 24 |
| Industry | Music (Corridos Tumbados, Trap) |
Music Streaming Revenue
Cano earns a significant portion of his income from streaming platforms. As one of the most-streamed Latin artists, he brings in revenue from Spotify, Apple Music, Amazon Music, and YouTube.
Streaming Stats and Revenue Estimate
| Platform | Monthly Listeners/Views | Estimated Monthly Earnings | Estimated Yearly Earnings |
| Spotify | 15 million | $150,000 | $1.8 million |
| YouTube | 30+ million views | $100,000 | $1.2 million |
| Apple Music & Others | — | $50,000 | $600,000 |
| Total | — | $300,000 | $3.6 million |
Concert Tours and Live Shows
Cano’s live shows are a major revenue source. His concert tickets often sell out across Latin America and the U.S., with ticket prices ranging from $50 to $200.
Tour Income Estimate
| Region | Shows per Year | Avg. Audience | Total Earnings |
| USA | 30 | 5,000 per show | $5 million |
| Latin America | 20 | 3,000 per show | $2 million |
| Private Events | 10 | — | $1 million |
| Total | — | — | $8 million (Gross) |
Merchandising
Cano sells branded clothing and accessories online and during his concerts. His merchandise, branded under his name and style, includes:
- T-shirts
- Hoodies
- Hats
- Posters
Estimated Merchandise Revenue
| Source | Monthly Sales | Yearly Sales Estimate |
| Online Store | $50,000 | $600,000 |
| Concert Sales | $30,000 | $360,000 |
| Total | — | $960,000 |
Brand Deals and Sponsorships
Cano has collaborated with brands in fashion, energy drinks, and even automotive. His massive Instagram following (8+ million) and YouTube presence make him a hot choice for endorsements.
Notable Partnerships
- Urban fashion brands
- Local Mexican beer brands
- Latin streetwear lines
| Deal Type | Annual Value |
| Instagram Posts | $300,000 |
| YouTube Promos | $200,000 |
| Event Collaborations | $150,000 |
| Total | $650,000 |
Natanael Cano Real Estate Assets
As of 2025, Natanael Cano owns multiple properties:
Property Portfolio
| Location | Property Type | Estimated Value |
| Los Angeles, CA | Modern Villa | $2.5 million |
| Hermosillo, Mexico | Family Home | $500,000 |
| Mexico City | Apartment/Penthouse | $800,000 |
| Total | — | $3.8 million |
These homes not only serve as personal living spaces but also as investment properties for future resale.
Natanel Cano Car Collection
Cano is known for his love of exotic and luxury cars. His social media often showcases his flashy vehicles.
Car Collection Value
| Car Model | Estimated Value |
| Lamborghini Huracán | $250,000 |
| Mercedes-Benz G-Wagon | $180,000 |
| Chevrolet Corvette | $100,000 |
| BMW M4 | $90,000 |
| Total | $620,000 |
Jewelry and Fashion
Cano’s style includes high-end streetwear and flashy custom jewelry, with custom pieces made by famous jewelers in the U.S. and Mexico.
Estimated Value of Jewelry & Accessories
| Type | Estimated Worth |
| Chains & Pendants | $200,000 |
| Watches (Rolex, AP) | $300,000 |
| Custom Rings | $100,000 |
| Total | $600,000 |
Investments and Business Ventures
Besides music, Natanael Cano has started investing in businesses related to fashion and entertainment. He is rumored to be involved in:
- A streetwear clothing brand
- A recording studio/label for upcoming Mexican artists
- Cryptocurrency investments (limited public data available)
These business ventures are expected to add long-term value to his wealth.
Social Media Influence
Cano earns extra income through monetization of his Instagram, TikTok, and YouTube pages, where he has millions of followers.
Follower Count (2025)
With sponsored posts, he can charge:
- $30,000 – $50,000 per Instagram or TikTok promotion
- $10,000+ for YouTube integrations
| Platform | Followers/Subscribers |
| 8.5 million | |
| TikTok | 6 million |
| YouTube | 3.2 million |
Conclusion:
With his numerous brand partnerships and entrepreneurial undertakings, Cano’s income is likely to keep growing. He is more than just a musical artist; he is now positioning himself as an entrepreneurial artist with multiple streams of income.
FAQs
What is the estimated net worth of Natanael Cano in 2025?
A: Estimates suggest he will be worth approximately $10 to $12 million.
Which of Natanael Cano’s business ventures is most profitable?
A: The majority of his income comes from music streaming, performances, and merchandising.
Is it true that Natanael Canoa possesses high-end vehicles?
A: Indeed, he has a Lamborghini Huracán and a Mercedes G-Wagon, among other cars.
Does he have any business interests?
A: Yes, he supports a number of fashion and music businesses.
How many followers does he have on social media?
A: He boasts over 8.5 million followers on Instagram and millions on YouTube and TikTok.
