The man who brought Lyrical Lemonade to life, Cole Bennett, is one of the most influential people in today’s society. Bennett stands out with his unique empire achieved by the fusion of music, visuals, and culture starting from shooting videos in his hometown to working with renowned artists like Juice WRLD, Lil Durk, and even Eminem. But what are the steps taken by this visionary to become the richest young man in America?
_image source : instagram.com
In this article, we’ll cover Cole Bennett’s net worth, his milestones, projects, income sources, and brands he partnered with, all of this achieved before ringing in his 30th birthday.
Who Is Cole Bennett?
| Name | Cole Bennett |
| Born | May 14, 1996 |
| Birthplace | Plano, Illinois, USA |
| Profession | Music Video Director, Entrepreneur |
| Company | Lyrical Lemonade |
| Known For | Directing music videos, youth culture |
Cole Bennett Net Worth (2025)
As of 2025, Cole Bennett’s estimated net worth is around:
| Year | Estimated Net Worth |
| 2020 | $3 Million |
| 2022 | $10 Million |
| 2024 | $25 Million |
| 2025 | $30 Million |
How Cole Bennett Made His Millions
Cole didn’t become rich overnight. His journey to millionaire status was built on creativity, hustle, and smart business moves.
Let’s break down his main sources of income:
Lyrical Lemonade YouTube Channel
Cole Bennett’s Lyrical Lemonade YouTube channel is one of the biggest platforms for hip-hop music videos.
| Channel Name | Lyrical Lemonade |
| Subscribers | 21+ Million |
| Total Views | 10+ Billion |
| Most Viewed Video | “Lucid Dreams” by Juice WRLD |
| Monthly Revenue | $150,000 – $250,000 |
Music Video Directing Fees
Cole charges $20,000 to $100,000+ per video, depending on the artist and budget. He has worked with:
- Eminem
- Juice WRLD
- Lil Durk
- Kid Cudi
- Jack Harlow
- Polo G
- NLE Choppa
Merchandise and Clothing Line
Lyrical Lemonade also has a strong merch game.
| Product | Price Range |
| Hoodies | $60 – $90 |
| T-Shirts | $35 – $50 |
| Beanies & Hats | $25 – $40 |
| Posters & Art | $10 – $30 |
Sponsorships and Brand Deals
Cole has worked with top brands through Lyrical Lemonade events and videos.
| Brand | Type of Deal |
| Nike | Fashion & Artist Collabs |
| Jordan | Sneaker Drops |
| Red Bull | Music Festival Sponsorship |
| Apple Music | Exclusive Content |
Lyrical Lemonade Summer Smash Festival
Bennett also co-founded the Summer Smash Festival in Chicago, which brings in tens of thousands of fans every year.
| Event | Summer Smash Festival |
| Founded | 2018 |
| Attendance | 30,000 – 50,000 annually |
| Artists Featured | Lil Uzi Vert, Juice WRLD, Playboi Carti |
| Ticket Revenue | $5 Million+ Per Year |
Cole Bennett’s Business Model
Cole Bennett didn’t just rely on one source of income. Here’s a table showing how he structured his empire:
| Income Source | Estimated Earnings (Annual) |
| YouTube Revenue | $2 – $3 Million |
| Directing Fees | $1 – $2 Million |
| Merchandise Sales | $2 – $4 Million |
| Brand Partnerships | $1.5 – $3 Million |
| Festival Revenue | $5 – $6 Million |
| NFT & Digital Ventures | $0.5 – $1 Million |
| Total Annual Income | $12 – $19 Million |
Investments and Assets
Cole may not be extroverted, but he is a shrewd investor.
- Studio Equipment: Cole owns expensive cameras, comprehensive editing suites, and lighting gear.
- Real Estate: Cole owns properties in Chicago and might even own some in Los Angeles.
- Startups: There are claims that he invested in some tech and music startups.
- Art and Collectibles: Bennett has a reputation of an art collector, and is likely building an expensive collection.
What Makes Cole Bennett Unique?
Here’s why Bennett became a millionaire where others didn’t:
| Factor | Explanation |
| Early Start | Started Lyrical Lemonade in high school |
| DIY Attitude | Shot, edited, and uploaded everything himself |
| Spotting Talent | Gave early exposure to artists like Juice WRLD |
| Branding Mastery | Built a brand, not just a channel |
| Cultural Relevance | Merged visuals, fashion, and music like no one else |
Cole Bennett Career Timeline
| Year | Milestone |
| 2013 | Founded Lyrical Lemonade blog |
| 2015 | Started filming Chicago underground rap scene |
| 2017 | Directed viral video “D Rose” by Lil Pump |
| 2018 | Released “Lucid Dreams” – game changer |
| 2019 | Worked with Eminem on “Godzilla” |
| 2020 | Summer Smash became one of the top music festivals |
| 2022 | Launched NFTs and expanded merch line |
| 2023 | Hit 20M+ YouTube subscribers |
| 2025 | Net worth crossed $30 Million |
Conclusion
The story of Cole Bennett’s rise to riches, from a small-town videographer to a multi-millionaire entrepreneur, is truly motivating. Starting out with an Instagram account called Lyrical Lemonade, his brand now encompasses music and fashion and has single-handedly made him a millionaire by 25.
The hustle endorsed by Cole Bennett is an eye-opener for everyone; be it an artist, content creator, or entrepreneur looking to ignite their passion with creativity.
FAQs
How much is Cole Bennett earning as of 2025?
As of 2025, Cole Bennett’s estimated earnings are around $30 million.
How did Cole Bennett get famous?
His fame escalated after working with both rising and top hip hop artists to compose viral music videos on his Lyrical Lemonade YouTube channel.
What does Lyrical Lemonade do?
Lyrical Lemonade is predominantly a music video production company and media label. Additionally, it serves as a merchandise label which also hosts music festivals.
How does Cole Bennett make money?
Cole Bennett’s revenue streams come from brand deals, YouTube ads, merchandise sales, directed fee income, festivals, and NFTs.
Has Cole Bennett ever worked with famous artists?
Certainly, he has directed videos for Eminem, Juice WRLD, Lil Durk, Kid Cudi, and Polo G among many others.
