Statistics reveal a global population of social media users at 4.57 billion, with 346 million new users joining after 2020.
Did you know users spend 144 minutes on an average daily multi-networking across at least eight social media platforms and messaging apps as per Global WebIndex?
That’s a lot of time spent on social media that is expected to grow further.
If you’re not ready yet, now is the time to use social media to your advantage. There are so many opportunities for businesses and individuals to connect with their target audiences and build relationships. Don’t miss out on this chance to grow your business or network!
Social media marketing is an effective approach for businesses of all sizes to reach out to prospects and consumers. Through platforms like Facebook, Instagram, and LinkedIn, brands can discover new customers, create brand advocates, and generate leads and sales!
By utilising great marketing practices on social media, businesses are getting remarkable success.
Most of the work at a social media marketing agency revolves around creating content and organising and publishing it on various channels. This includes writing posts, designing graphics, coming up with social media campaigns, etc.
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The beneficial effect of social media marketing
Social media is an effective free channel for marketing your business worldwide.
Let’s skim through a few ways social media marketing can help spread your brand and business.
- Humanise your business:
You may use social media to make your company an active player in your market. Your profile, postings, and interactions with users contribute to creating an accessible character with whom your audience may get acquainted, connect, and trust.
- Drive traffic
Social media is an excellent way to increase traffic to your website and convert visitors into customers. Links in your profile, blog posts, and ads can all lead people to your site, where they can learn more about your products or services.
Creating informative and engaging content can encourage people to visit your website and learn more about what you offer. If you make it easy for them to find your site and navigate it, you’re more likely to convert them into customers. So make sure your social media links are up-to-date and pointing to your website!
- Generate leads and customers:
You can leverage several lead generating ideas and turn them into conversions through social media channels such as Instagram, Facebook, and Linkedin. These include features like Instagram/Facebook shops, direct messaging, call-to-action buttons on profiles, and appointment booking capabilities. By utilising these tools, you can reach a wider audience and connect with potential customers more easily.
- Increase brand awareness:
On social media, the visual element is the key. Creating a strong visual identity across all your social platforms enables you to reach a wider audience and improve brand awareness. And the better your brand awareness, the better your results will be with all your other campaigns. So don’t underestimate the power of visuals in social media – they could be the key to your business’s success.
- Build relationships:
These platforms not only allow you to communicate directly with your followers but also allow you to network, get feedback, hold discussions, and connect with individuals on a more personal level.
Array of Services Offered by a Social Media Marketing Agency
Let’s get back to the point. Most social media agencies differ in pricing and the social media marketing services they offer. Few agencies focus on content creation, which is essential for a strong social media presence, regardless of whether you use ads.
- Social Media Customer Service
Social media customer service is a type of damage control that agencies help companies with by solving customer complaints and problems on the same channel that they face. This usually requires a close working relationship between the agency and their client, so they can easily communicate to get answers or help as much as possible. In some cases, the agency may even need to submit tickets on behalf of the user to resolve issues quickly.
At its core, social media customer service is all about managing customer expectations. It’s important to respond to customer inquiries on whichever channel they come in to provide the best brand experience.
Not only should you respond to all customer service requests that come through social media, but you should also address any positive or negative reviews that the company might receive.
You must remember that a satisfied customer is loyal, and happy customers are essential for any business – so make sure you’re giving them the best experience possible!
- Social Media Advertising (Paid Media)
Advertising differs from organic social media in that there is a stronger need for consistent measurement and social media optimization than organic social media doesn’t require. The current go-to social media platform for advertising is Facebook. Still, any of the other large-scale social networks offer opportunities to advertise as well – depending on your target audience.
Since you’re spending money to reach more people with social advertising, ensuring they have the correct targeting, content, message, and creativity is really essential.
You need to be able to conceptualise and create campaigns, test different options, set up conversion tracking, optimize campaigns, and scale them out to reach your target audience.
All those advertising tasks are important to keep the costs of your campaigns reasonable. Social advertising should be the backbone of any good social media marketing agency, since it’s impractical for most brands to rely solely on organic reach.
You can probably do better by amplifying your content with paid ads if you have great organic reach.
- Account growth
Agencies that offer social media management services tend to increase the growth of a social media account, but they also think about account growth as a separate component.
Activities that help grow an account vary in the size of the account and industry, so agencies need to consider growth as a line item when offering their services.
Before deciding on growing your social media accounts, make sure you know what you want from the growth – sometimes, it’s best to focus on quality over quantity. And secondly, never buy fake followers! It’s an idea that can ruin your account.
As for actual growth strategies, for Twitter, agencies often use targeted follow/unfollow methods, curating/distributing high-quality content from relevant sources, and active engagement.
For Facebook, common tactics include sharing content in groups, sharing for shared partnerships with other pages, or running paid ads. Of course, a few other methods are worth exploring too.
For Instagram, agencies usually do a mix of targeted liking and following/unfollowing. They also use comments to get people to go back to their profile, but they only do this once in a while and only when it would benefit the person receiving the comment.
Other Social Media Services and Competencies
Other services and elements of an agency are difficult to categorise for a number of reasons listed above. They are just as relevant to how they operate and drive the best results for their clients.
Chatbots
Chatbots provide a variety of functions, including customer support and engagement, to mention a few.
They allow customers to submit tickets without waiting for a real person to respond, which can speed up the turnaround time for issues submitted on social media. This can reduce the number of complaints about a company on social media.
Agencies can also use chatbots to create long workflows and engagement cycles. If a client’s page gets many messages, an automated reply could help boost efficiency.
Through chatbots/auto-replies, customers can have a walkthrough of product reviews, educational or blog content, videos, or conversations, all with a chatbot.
Take away
A social media agency can help a company flourish through organic reach. With the sea of customers on social media, they are now the best tool for any company to grow their customer base. And since handling the social media profile of an organisation across multiple social media platforms requires dedicated time, companies these days often tend to outsource to a social marketing agency or consult with a subject expert.
